These Charming Chairs Give the Appearance of Being Stitched Together
Mishal Omar — May 18, 2016 — Art & Design
References: baldessariebaldessari.it & design-milk
Designed by Baldessari e Baldessari, the charming chairs entitled 'Zigozago' look as if they have been stitched together.
The chairs come in vivid hues, including salmon pink, a bright blue, an orange and a yellow. The "stitching" is large and is the focus on the back of the chair. While the stitching does not hold the chair together as it may appear, it fastens the seat covers of the owner's choice onto it. The seat covers also come in a variety of colors like dark gray, maroon, blue and lilac -- so the owner can mix and match to their liking.
The delicately charming chairs would be wonderfully suited for a backyard, giving it a modern fairy tale look.
The chairs come in vivid hues, including salmon pink, a bright blue, an orange and a yellow. The "stitching" is large and is the focus on the back of the chair. While the stitching does not hold the chair together as it may appear, it fastens the seat covers of the owner's choice onto it. The seat covers also come in a variety of colors like dark gray, maroon, blue and lilac -- so the owner can mix and match to their liking.
The delicately charming chairs would be wonderfully suited for a backyard, giving it a modern fairy tale look.
Trend Themes
1. Stitched Outdoor Furniture - The trend towards outdoor furniture that appears to be stitched together creates opportunities for companies to offer unique, whimsical seating options for customers.
2. Mix-and-match Seat Covers - Offering a variety of interchangeable seat covers in different colors allows consumers to personalize their outdoor furniture, which could be a disruptive innovation opportunity for companies.
3. Modern Fairy Tale Aesthetic - There is a growing trend towards outdoor furniture that has a whimsical, fairy tale aesthetic, which could be an innovation opportunity for companies looking to tap into this market.
Industry Implications
1. Outdoor Furniture - The trend towards stitched and whimsical outdoor furniture creates opportunities for companies operating in the outdoor furniture industry to differentiate their products and appeal to new customers.
2. Home Decor - Furniture that has a modern fairy tale aesthetic, like the Zigozago chairs, could disrupt the home decor industry and create opportunities for companies to offer unique and imaginative products to consumers.
3. Textile Manufacturing - The mix-and-match seat covers on the Zigozago chairs highlight the importance of offering a variety of color and texture options when it comes to outdoor textiles, which could be a disruptive innovation opportunity for companies in the textile manufacturing industry.
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