This Charity Box is Designed to Encourage People to Give
Katherine Pendrill — October 2, 2015 — Art & Design
References: maggiescentres.org & fastcodesign
Design agency 'Layer' recently produced an eye-catching charity box that encourages people to give. For fundraisers and charity campaigners, change boxes are necessary for collecting small donations. This whimsical coin receptacle is designed to stand out from other nondescript charity containers.
The whimsical charity box was designed for 'Maggie's,' which is a non-profit organization aimed at providing support for cancer patients. In an effort to encourage greater donations, Maggie's called on Layer to redesign its coin receptacles. Rather than having a simple can-shaped design, Maggie's new coin boxes resemble sleek silicon vases. The containers dangle from an attached handle, which gives off the impression of a cartoon character bowing to those who pass by. The whimsical design encourages people to give more than they normally would.
Maggie's reimagined charity box demonstrates how design can influence consumer behavior.
The whimsical charity box was designed for 'Maggie's,' which is a non-profit organization aimed at providing support for cancer patients. In an effort to encourage greater donations, Maggie's called on Layer to redesign its coin receptacles. Rather than having a simple can-shaped design, Maggie's new coin boxes resemble sleek silicon vases. The containers dangle from an attached handle, which gives off the impression of a cartoon character bowing to those who pass by. The whimsical design encourages people to give more than they normally would.
Maggie's reimagined charity box demonstrates how design can influence consumer behavior.
Trend Themes
1. Whimsical Coin Receptacles - The trend of using whimsical designs in coin receptacles to encourage greater donations.
2. Redesigned Coin Receptacles - The trend of redesigning traditional coin receptacles to stand out and attract attention.
3. Design Influence on Consumer Behavior - The trend of using design to influence consumer behavior and encourage increased giving.
Industry Implications
1. Charities and Non-profit Organizations - Charities and non-profit organizations can incorporate whimsical coin receptacles to enhance their fundraising efforts.
2. Design and Creative Agencies - Design and creative agencies can offer their services to redesign coin receptacles and help charities attract more donations.
3. Consumer Behavior and Psychology - The field of consumer behavior and psychology can explore how design influences giving behavior and create strategies to maximize donations.
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