This Charitable Sunscreen Brand Supports Victims of Skin Cancer
Katherine Pendrill — March 28, 2016 — Pop Culture
References: cancerforcollege.org & bustle
Actor Will Ferrell recently teamed up with the organization Cancer for College to launch his own line of charitable sunscreen. While the comedian is not an obvious choice for a suncare spokesperson, the humorous new product demonstrates a clever way to get consumers talking about the importance of sun protection.
Farrell's new product is a charitable sunscreen called Sexy Hot Tan. The product is packaged in a squeezable tube adorned with a picture of the actor wearing nothing but a sparkly Speedo. Below the actor's image is a tagline that reads: "Mega Amounts of the Same Ingredients Make You Sexier and Hotter Than Ever Before." Despite the hilarious packaging, the SPF 30 sunscreen is fully-functional and sales go towards Cancer For College, which provides scholarships for children affected by skin cancer.
Farrell's new product is a charitable sunscreen called Sexy Hot Tan. The product is packaged in a squeezable tube adorned with a picture of the actor wearing nothing but a sparkly Speedo. Below the actor's image is a tagline that reads: "Mega Amounts of the Same Ingredients Make You Sexier and Hotter Than Ever Before." Despite the hilarious packaging, the SPF 30 sunscreen is fully-functional and sales go towards Cancer For College, which provides scholarships for children affected by skin cancer.
Trend Themes
1. Charitable Sunscreen - Opportunity to create humorous and attention-grabbing sunscreen products that support charitable causes.
2. Unconventional Brand Spokespersons - Opportunity to collaborate with unexpected celebrities or personalities to promote suncare products and raise awareness.
3. Humor-driven Marketing - Opportunity to use humor as a strategy to engage consumers and start conversations about the importance of sun protection.
Industry Implications
1. Skincare - Opportunity for skincare brands to create sunscreen products with novel and humorous packaging while supporting charitable initiatives.
2. Charitable Organizations - Opportunity for charitable organizations to collaborate with celebrities and create unique fundraising products, like humorous sunscreens.
3. Marketing and Advertising - Opportunity for marketing and advertising professionals to leverage humor-driven campaigns to promote suncare products and increase awareness.
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