Mcdonald's and the Drake General Store Launched Branded Products
Grace Mahas — September 17, 2019 — Marketing
References: drakegeneralstore & mcdonalds
In celebration of the return of McDelivery Night In at Mcdonald's Day on Thursday, September 19, McDonald's has partnered with the Drake General Store to release charitable fast food merchandise.
The new branded swag includes a deck of cards, socks, t-shirts, headphones, slippers, and more that consumers can purchase exclusively at Drake General Store online and at the brand's flagship location. All the items feature the iconic coloring in the McDonald's logo and 100 percent of the proceeds from the collection will be donated to Ronald McDonald House Charities across Canada.
Consumers can also receive a $5 coupon on their next order through Uber Eats on purchases over $15 or SkipTheDishes on purchases over $20 by using the promo code McDelivery2019.
The new branded swag includes a deck of cards, socks, t-shirts, headphones, slippers, and more that consumers can purchase exclusively at Drake General Store online and at the brand's flagship location. All the items feature the iconic coloring in the McDonald's logo and 100 percent of the proceeds from the collection will be donated to Ronald McDonald House Charities across Canada.
Consumers can also receive a $5 coupon on their next order through Uber Eats on purchases over $15 or SkipTheDishes on purchases over $20 by using the promo code McDelivery2019.
Trend Themes
1. Charitable Merchandise - Merging commercial products with charitable giving to promote social impact.
2. Branded Collaborations - Partnering with popular brands to create limited edition products that promote brand expansion and consumer engagement.
3. Cause Marketing - Incorporating social responsibility initiatives into marketing campaigns to appeal to conscious consumers.
Industry Implications
1. Fast Food - Expanding merchandise offerings can create an additional revenue stream and increase consumer loyalty.
2. Retail - Partnering with fast food chains to sell branded merchandise can increase foot traffic and customer acquisition.
3. Charity - Collaborating with commercial brands to sell charitable merchandise can increase awareness and fundraising efforts for non-profit organizations.
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