The CharCo Branding Focuses on Dualism
Michael Hemsworth — March 13, 2018 — Fashion
References: thesevenandeight & packageinspiration
Charcoal has quickly become a popular ingredient in many personal care products thanks to its ability to provide enhanced cleaning capabilities, so the CharCo branding seen here has been designed to help identify the balance it holds.
Designed by Kevin Kurtovich, the branding features clean white packaging that has been smudged with the product; this identifies the dark nature of the ingredient and the clean effect it can offer. This attention to minimalism in the packaging and branding makes it appealing for consumers who are feeling increasingly overwhelmed by the flashy options that are overtaking the market.
The CharCo branding was explained by the designer when he said, "We’ve worked together with beauty brand CharCo to develop their visual identity and packaging. Our approach was to create a combination between smudgy (just like the product) and clean (representing the result)."
Designed by Kevin Kurtovich, the branding features clean white packaging that has been smudged with the product; this identifies the dark nature of the ingredient and the clean effect it can offer. This attention to minimalism in the packaging and branding makes it appealing for consumers who are feeling increasingly overwhelmed by the flashy options that are overtaking the market.
The CharCo branding was explained by the designer when he said, "We’ve worked together with beauty brand CharCo to develop their visual identity and packaging. Our approach was to create a combination between smudgy (just like the product) and clean (representing the result)."
Trend Themes
1. Minimalist Personal Care Branding - There is an opportunity for personal care brands to stand out from the competition by using clean, minimalistic packaging designs like CharCo.
2. Charcoal-based Personal Care Products - The growing trend of using charcoal in personal care products presents an opportunity for companies to introduce new, innovative products.
3. Emphasizing Ingredient Properties in Branding - Brands can differentiate themselves by emphasizing the unique properties and benefits of ingredients like CharCo does with its dualism-focused branding.
Industry Implications
1. Personal Care Industry - The personal care industry can use CharCo's branding as inspiration to develop new branding strategies and product lines.
2. Packaging Industry - The packaging industry can innovate by creating unique designs for the minimalist, clean packaging trend exhibited by CharCo.
3. Beauty Industry - The beauty industry can capitalize on the trend of using charcoal in personal care products by developing new, innovative product lines that focus on the ingredient's cleansing properties.
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