ChapStick Total Hydration Moisture + Tint + SPF 15 is Multifunctional
Michael Hemsworth — August 20, 2020 — Marketing
References: chapstick & drugstorenews
The ChapStick Total Hydration Moisture + Tint + SPF 15 products are a new multipurpose solution for consumers who are looking for an easier way to stay protected from the sun and more.
The lip balms are each formulated with naturally sourced ingredients that will help to nourish and protect the lips including coconut oil, shea butter and sunflower seed oil. The products also provide a touch of color in Pretty in Pink, Very Berry and Peachy Keen shades, while the mineral sunscreen in the recipe also provides the namesake SPF 15 protection.
ChapStick Brand Director Evelyn Furia spoke on the new ChapStick Total Hydration Moisture + Tint + SPF 15 products saying, 'Lip care is at the heart of everything we do at ChapStick and we are always evaluating beauty trends and consumer needs to inform our product development and continue to deliver on our fans' lip care needs and desires. With the Moisture + Tint + SPF 15 lineup, we are expanding our growing portfolio that offers products for all steps of a lip care regimen to now include a lip balm that addresses multiple needs, including hydration, color and SPF protection.”
The lip balms are each formulated with naturally sourced ingredients that will help to nourish and protect the lips including coconut oil, shea butter and sunflower seed oil. The products also provide a touch of color in Pretty in Pink, Very Berry and Peachy Keen shades, while the mineral sunscreen in the recipe also provides the namesake SPF 15 protection.
ChapStick Brand Director Evelyn Furia spoke on the new ChapStick Total Hydration Moisture + Tint + SPF 15 products saying, 'Lip care is at the heart of everything we do at ChapStick and we are always evaluating beauty trends and consumer needs to inform our product development and continue to deliver on our fans' lip care needs and desires. With the Moisture + Tint + SPF 15 lineup, we are expanding our growing portfolio that offers products for all steps of a lip care regimen to now include a lip balm that addresses multiple needs, including hydration, color and SPF protection.”
Trend Themes
1. Multipurpose Lip Care - There is an opportunity to create more multipurpose lip care products that combine hydration, color and SPF protection.
2. Naturally Sourced Lip Care - Lip care products that use naturally sourced ingredients like coconut oil, shea butter and sunflower seed oil can be further explored and developed.
3. Tinted Sunscreen - There is potential to expand the use of mineral sunscreens in tinted products beyond just lip care.
Industry Implications
1. Cosmetics - The cosmetics industry can explore more multipurpose lip care products that combine hydration, color and SPF protection using naturally sourced ingredients.
2. Skincare - The skincare industry can include more tinted sunscreen products that not only provide UV protection but also offer some tint and nourishment to the skin.
3. Natural & Organic Products - Companies specializing in natural and organic skincare products can innovate in the realm of lip balms, creating more products that use naturally sourced ingredients and combine multiple benefits like hydration, color and UV protection.
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