Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,101 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,101 cutting edge ideas.

Frenemy Fashion

Clean the Sky - Positive Eco Trends & Breakthroughs

Chanel Iman and Sessilee Lopez Put Conflicts Aside for Allure Magazine

— September 30, 2009 — Pop Culture
Models and potential frenemies Chanel Iman and Sessilee Lopez appear in the editorial titled 'Bomb Shells' in the October 2009 issue of Allure Magazine.

Photographed by Regan Cameron, the two prolific models put any rumored bad-blood aside to showcase the season's must-have flashy, voluminous coats. The seductive duo prances around the streets of New York covered-up in outerwear by Marni, Lanvin, Calvin Klein, Hermes and Yves Saint Laurent.

Implications - **Dig deeper with this one

The expression 'who wore it better' was originally popularized by tabloid magazine as they compared stars dressed in similar ensembles. Businesses then took this humours approach to an awkward situation and incorporated it within their visual displays -- just as this frenemy fashion does. Companies who continue to feature twin-like fashions will come across as humours and neat.
Trend Themes
1. Twin-like Fashions - Creating twin-like fashions can be a humorous and neat way for companies to engage with customers.
2. Flashy, Voluminous Coats - The demand for flashy, voluminous coats is on the rise, presenting opportunities for businesses in the fashion industry to capitalize on this trend.
3. Celebrity Fashion Comparisons - Incorporating the 'who wore it better' concept into fashion marketing can create engaging visual displays and generate buzz for brands.
Industry Implications
1. Fashion - The fashion industry can leverage twin-like fashions, flashy coats, and celebrity fashion comparisons to appeal to customers and drive sales.
2. Retail - Retailers can incorporate humorous twin-like fashions into their displays to create an engaging and memorable shopping experience.
3. Magazines - Magazines can adopt the 'who wore it better' concept to create captivating editorials and attract readers' attention.
3
Score
Popularity
Activity
Freshness