Nulla Minimalist Bike
Nulla is Italian for "nothing," which aptly describes this concept minimalist bike. The most obvious omissions are the spokes of the wheels and the familiar bike chain. It's the lack of hubs and much of the traditional frame which give this design its clean look. The propulsion system is a direct gear-chain-drive system. A futuristic design which alas still hasn't improved on bike seat comfort.
The industrial designer is Philadelphia based Bradford Waugh.
Implications - One of the most effective avenues of product development for a company that is trying to market a commodity in a crowded marketplace is to infuse the product's design with an avant-garde concept. By eschewing conventional design in favor of something more radical, the company shows a willingness to think outside of the box.
The industrial designer is Philadelphia based Bradford Waugh.
Implications - One of the most effective avenues of product development for a company that is trying to market a commodity in a crowded marketplace is to infuse the product's design with an avant-garde concept. By eschewing conventional design in favor of something more radical, the company shows a willingness to think outside of the box.
Trend Themes
1. Chainless Bicycles - The trend of developing minimalist bicycles that do away with traditional components to create a futuristic design represents a disruptive innovation opportunity for the bicycle industry.
2. Direct Gear-chain-drive Systems - The trend of employing direct gear-chain-drive systems instead of conventional chains in bicycles represents a disruptive innovation opportunity for the bicycle and automotive industries.
3. Avant-garde Bicycle Design - The trend of adopting avant-garde bicycle designs as a means of standing out in a crowded marketplace represents a disruptive innovation opportunity for the bicycle industry.
Industry Implications
1. Bicycle Industry - The bicycle industry has an opportunity to capitalize on the trend of developing chainless and minimalist bicycles with futuristic designs.
2. Automotive Industry - The automotive industry has an opportunity to adopt direct gear-chain-drive systems for bicycles as a potential innovation that could also be applied to their own products.
3. Design Industry - The design industry has an opportunity to push the boundaries of bicycle design and create avant-garde concepts that could disrupt the traditional bicycle market.
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