Kellogg’s Created an Installation with Krave Cereal at Comic-Con
Laura McQuarrie — August 3, 2016 — Marketing
References: vimeo & creativeguerrillamarketing
At this year's Comic-Con, Kellogg's created a unique cereal art installation using its own Krave cereal. Artwork was created on-site at Nerd HQ by comic book artist Francis Manapul, who created multiple installations using cereal over the course of Comic-Con—each intricate cereal art installation piece took about five hours to complete. The stunt was accompanied by a poster that invited attendees to share a "nerd craving."
Many food and beverage brands have taken to creating everything from posters, billboards and art pieces using their own products. In the case of Kellogg's, Comic-Con is the perfect destination for the cereal brand to show off its new Krave cereal to a group of consumers, particularly young groups of students who need easy breakfasts and quick late-night snacks.
Many food and beverage brands have taken to creating everything from posters, billboards and art pieces using their own products. In the case of Kellogg's, Comic-Con is the perfect destination for the cereal brand to show off its new Krave cereal to a group of consumers, particularly young groups of students who need easy breakfasts and quick late-night snacks.
Trend Themes
1. Cereal Art Installations - Food and beverage companies can utilize cereal as a medium to create unique installations that captivate audiences and promote their products as art.
2. Product-based Art Marketing - Brands can leverage their products as creative mediums to develop innovative marketing strategies that appeal to consumers' interest in both art and commerce.
3. Interactive Marketing Stunts - Creating interactive marketing stunts, like Kellogg's cereal art installation, can help brands increase engagement with their target audience and encourage social media sharing.
Industry Implications
1. Food and Beverage - Food and beverage companies can use cereal as a creative medium to develop marketing strategies that differentiate their products from competitors and captivate audiences.
2. Advertising and Marketing - The use of product-based art marketing allows advertising and marketing firms to develop innovative strategies that resonate with audiences and drive business growth for their clients.
3. Event Planning and Promotion - Event planning and promotion agencies can create interactive installations and stunts, like Kellogg's cereal art installation, to enhance attendee experiences and generate buzz around events.
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