Celebrity.MySpace.com For VIPs
Going Like Sixty — January 10, 2008 — Pop Culture
References: celebrity.myspace & broadcastnewsroom
Celebrities can now beat the papparazzi at their own game... if they are smart. Myspace.com has launched a celeb hangout online at celebrity.myspace.com.
The smartest talent agencies and clients will leverage the huge audience of myspace.com to build their brands.
The VIP section of MySpace will offer Exclusive star content from interviews to photos, video, and even their personal blogs, available as of today.
Implications - Social media sites are a great source for publicizing a product as well as ensuring control over the product's exposure. Companies should learn to leverage these sites to gain public interest for their business or specific product and expand their consumer base.
The smartest talent agencies and clients will leverage the huge audience of myspace.com to build their brands.
The VIP section of MySpace will offer Exclusive star content from interviews to photos, video, and even their personal blogs, available as of today.
Implications - Social media sites are a great source for publicizing a product as well as ensuring control over the product's exposure. Companies should learn to leverage these sites to gain public interest for their business or specific product and expand their consumer base.
Trend Themes
1. Social-media Celebrity Hubs - There's an opportunity for companies to create exclusive social-media hubs for celebrities, influencers or brands that want to connect with their audience.
2. Celebrity Content Creation - There's an opportunity for businesses to create new forms of celebrity content, from exclusive interviews to behind-the-scenes access.
3. Social-media Based Talent Branding - Talent agencies and clients can leverage the huge audience of social media platforms to build their brands as well as manage their clients' public image.
Industry Implications
1. Entertainment Industry - Entertainment companies can leverage social media platforms to create exclusive hubs for celebrities and their fans, providing new ways to engage with audiences and build brand awareness.
2. Marketing and Advertising Industry - Marketing and advertising companies can use social media platforms to promote brands, create new forms of celebrity content, and manage their public image.
3. Social Media Industry - Social media companies can provide more exclusive services to celebrity and influencer users by creating hubs and allowing for new forms of engagement for celebrities to connect with their fans.
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