Patrick Walsh — November 3, 2011 — Social Media
References: inc
Ever thought a celebrity marketing twitter tool would be exceptionally useful? It is now a possibility as many celebrities are using this as a new found income stream. Furthermore this does not just apply to celebrities as many others with large twitter followings can also take advantage of this potential. It could lead to being a large earner for those with a substantial twitter following as the rates are expensive. If you want Tyrese Gibson to tweet about your products or services to over 2 million people then a fee of $7800 dollars is the price.
It demonstrates a whole new way for companies to interact with the audience and they can now do it through people who have clear a definable influence. People follow them on twitter because they seek to replicate their lifestyle and success. Therefore what better way than by purchasing the products they endorse.
Implications - It is a whole new way for companies to market via social media. Not only this is is potentially a new revenue stream for business’s with large twitter followings. It adds value to social media.
It demonstrates a whole new way for companies to interact with the audience and they can now do it through people who have clear a definable influence. People follow them on twitter because they seek to replicate their lifestyle and success. Therefore what better way than by purchasing the products they endorse.
Implications - It is a whole new way for companies to market via social media. Not only this is is potentially a new revenue stream for business’s with large twitter followings. It adds value to social media.
Trend Themes
1. Celebrity Marketing - There is a disruptive innovation opportunity for businesses to leverage the influence of celebrities on social media as a new marketing strategy.
2. Twitter Influencers - Businesses can tap into the potential of Twitter influencers with large followings to promote their products/services, opening up a new revenue stream.
3. Social Media Marketing - The rise of celebrity Twitter tools presents a disruptive innovation opportunity for companies to enhance their social media marketing strategies and interact with their target audience through influential figures.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can explore the use of celebrity Twitter tools to create innovative campaigns that leverage the influence of celebrities.
2. Social Media Platforms - Social media platforms can capitalize on the demand for celebrity Twitter tools by offering specialized features or partnerships to facilitate seamless interactions between celebrities and businesses.
3. Influencer Marketing - The influencer marketing industry can adapt to the emergence of celebrity Twitter tools by incorporating this new avenue for brand endorsements and collaborations.
2.1
Score
Popularity
Activity
Freshness
