De-Feet Lung Cancer Campaign
References: roycastle.org & luxist
If you have a secret shoe fetish and are a fan of celebrities such as Judi Dench, Daniel Radcliffe (Harry Potter) and Spice Girl, Melanie C., you can bid for a pair of their shoes soon. At the same time, you'll be donating to a good cause. Judi Dench is a staunch supporter for the De-Feet campaign because she lost her husband to the disease.
The Roy Castle Lung Cancer Organisation is Britain's "only charity wholly dedicated to defeating lung cancer. The aim of their De-Feet Campaign is to raise awareness for lung cancer which is still a top killer. The organisation provides funding for research, public education and support for sufferers and their families.
The shoes will not be shown until September 12 when that portion of the website goes live.
The Roy Castle Lung Cancer Organisation is Britain's "only charity wholly dedicated to defeating lung cancer. The aim of their De-Feet Campaign is to raise awareness for lung cancer which is still a top killer. The organisation provides funding for research, public education and support for sufferers and their families.
The shoes will not be shown until September 12 when that portion of the website goes live.
Trend Themes
1. Celebrity Charity Auctions - Further exploring the idea of celebrities auctioning off their personal belongings for charity can create new fundraising opportunities for non-profit organizations.
2. Social Media Fundraising - Utilizing social media platforms to promote charity auctions, like this celebrity shoe auction, can help reach a larger audience and drive higher bids.
3. Cause Marketing - Partnering with non-profits, like the De-Feet Lung Cancer Campaign, to raise awareness and funds can create a positive brand image while supporting a worthy cause.
Industry Implications
1. Non-profit - Non-profit organizations can utilize celebrity auction events to raise funds and awareness for their cause.
2. Retail - Retail companies can explore cause marketing campaigns and align with non-profits to generate positive brand perception and higher sales.
3. Social Media - Social media platforms can play a crucial role in promoting fundraising efforts, like charity auctions, for non-profits and other organizations.
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