Certain Celebrity Searches on Google Now Yield Selfie-Style Answers
References: blog.google & thenextweb
People use Google for all sorts of reasons, chief among them being to stalk celebrities, and Google's now made some of its celebrity searches more engaging. Certain Google search questions asked about celebrities will now yield the top result as a selfie-style video of the celebrities themselves answering the query.
Given the nature of the new celebrity searches, the current queries that return celeb videos are relatively limited. Nonetheless, Google has pulled in some big names like SNL alumnus Will Ferrell (answering whether he can play the drums), Blackish's Tracee Ellis Ross (answering whether she can sing), and Indian movie star Priyanka Chopra (answering how many languages she speaks). Other celebrities currently tapped include Mark Wahlberg, Nick Jonas, and Seth MacFarlane, and Google plans to introduce more celebrities in time.
Given the nature of the new celebrity searches, the current queries that return celeb videos are relatively limited. Nonetheless, Google has pulled in some big names like SNL alumnus Will Ferrell (answering whether he can play the drums), Blackish's Tracee Ellis Ross (answering whether she can sing), and Indian movie star Priyanka Chopra (answering how many languages she speaks). Other celebrities currently tapped include Mark Wahlberg, Nick Jonas, and Seth MacFarlane, and Google plans to introduce more celebrities in time.
Trend Themes
1. Interactive Celebrity Searches - Certain Google search questions asked about celebrities will now yield the top result as a selfie-style video of the celebrities themselves answering the query.
2. Celebrity Personalization - Google's new celebrity searches offer a more engaging and personalized experience for users.
3. Celebrity Engagement - Google's celebrity search videos create an opportunity for increased engagement between fans and their favorite celebrities.
Industry Implications
1. Entertainment - The entertainment industry can leverage Google's new celebrity search capability to engage fans and promote new content.
2. Marketing - Marketers can use Google's celebrity search videos as a way to create branded content and sponsored celebrity Q&A sessions.
3. Online Search - The evolution of Google's search capabilities highlights the potential for online search to become increasingly interactive and personalized.
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