Japanese Crave Designs by Famous
lourdes sanchez bayas — May 17, 2008 — Celebs
References: kilian-nakamura
There is a growing fad in Japan to have your MP3 player, cell phone or any other personal technology, designed by your favorite celebrity. A number of pop singers, actors and other famous people have signed on to design products that are marketed to the growing number of young, celebrity-obsessed consumers "looking to express their personality through their digital toys," according to kilian-nakamura.com.
With a culture that worships celebrities, I see that trend crossing over to America, unless it has done so already without me noticing.
With a culture that worships celebrities, I see that trend crossing over to America, unless it has done so already without me noticing.
Trend Themes
1. Celebrity-designed Products - Opportunity for celebrities to design products that appeal to the growing consumer desire for unique and personalized digital technology.
2. Personalized Digital Technology - Rising demand for personalized digital devices creates an opportunity for tech companies to offer customizable products designed by celebrities.
3. Celebrity Brand Collaborations - Collaborations between celebrities and brands present an opportunity to leverage celebrity status to drive consumer interest and sales.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can leverage the trend of celebrity-designed products to attract customers seeking unique and exclusive digital devices.
2. Fashion and Accessories - Fashion and accessories brands can collaborate with celebrities to design tech products that merge fashion and functionality, catering to style-conscious consumers.
3. Celebrity Merchandising - The trend of celebrity-designed products opens up opportunities for celebrity merchandising companies to create and market exclusive digital products endorsed by famous personalities.
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