‘This Is Not a Toy’ Got a Little Aid From Pharrell
Janelle Savel — March 2, 2014 — Art & Design
References: urdesign.it & lostateminor
Celebrity art shows benefit up-and-coming artists by giving them exposure and notability that’ll attract the support of unsuspecting patrons. This week the Design Exchange in Toronto opened the first large-scale display dedicated to designer toys, which is also co-curated by Pharrell Williams.
The show, titled ‘This Is Not a Toy’ will run until May 19, 2014 and features a range of life-sized and small scale toys. The vibrant candy-colored space features creative, whimsical and imaginative creations. Some of the figurines on display include iconic diversified Kidrobot displays and vinyl toys from other noteworthy artists like Frank Kozik (creator of the Labbit) and Huck Gee (Dunny Dolls). Some of Pharrell’s most-prized collection pieces are also showcased throughout this exhibition.
Along with being aesthetically pleasing, This Is Not A Toy convention aims at showcasing the art of vinyl and the construction of these customizable toys. These figurines are meant for collectors who have a sense of wonder and appreciation for eccentric, unusual designs.
The show, titled ‘This Is Not a Toy’ will run until May 19, 2014 and features a range of life-sized and small scale toys. The vibrant candy-colored space features creative, whimsical and imaginative creations. Some of the figurines on display include iconic diversified Kidrobot displays and vinyl toys from other noteworthy artists like Frank Kozik (creator of the Labbit) and Huck Gee (Dunny Dolls). Some of Pharrell’s most-prized collection pieces are also showcased throughout this exhibition.
Along with being aesthetically pleasing, This Is Not A Toy convention aims at showcasing the art of vinyl and the construction of these customizable toys. These figurines are meant for collectors who have a sense of wonder and appreciation for eccentric, unusual designs.
Trend Themes
1. Celebrity Art Shows - Celebrity art shows continue to popularize and democratize the art world, providing exposure for up-and-coming artists and inspiring new forms of creativity.
2. Designer Toys - Designer toys are gaining recognition as a legitimate art form, and the collectors market represents a growing opportunity for artists and entrepreneurs alike.
3. Curated Exhibitions - Curated exhibitions that combine the aesthetics of pop culture and fine art are a trending way to attract new audiences, while creating unique experiences for patrons.
Industry Implications
1. Art and Design - Art and design industries that embrace innovative materials and techniques for creating limited edition collectibles are poised to dominate the designer toy market.
2. Entertainment - The entertainment industry, including music and film, can benefit from collaborations with pop culture artists and designers to create unique merchandise and experiences for fans.
3. Retail - Retail businesses that incorporate designer toys and other pop-culture themed merchandise into their product offerings can attract new customers and generate additional revenue streams.
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