The Matt & Natt x Indigo Capsule Collection Celebrates Canada 150
Mary Van Puymbroeck — July 10, 2017 — Eco
References: mattandnat & chapters.indigo
'Matt & Nat' has collaborated with 'Indigo' to deliver celebratory vegan handbags exclusive to Indigo stores and the Indigo e-commerce store. Indigo is Canada's largest bookstore.
The collaborative capsule collection was unveiled to celebrate Canada's 150th birthday, as Matt & Nat is a Montreal-based vegan accessories line. The brand produces modern designs that are sustainably sourced and perfect for daily wear.
The collection revives many of Matt & Nat's best-selling bags. Made with a buttery vegan leather, these silhouettes and shades will only be available for a limited time so fans will have to act quickly if they fall in love with a specific style. This collection of celebratory vegan handbags is quite neutral in tone and features a color palette of black, light grey, Millennial pink and a rich brown. Due to the composition of Matt & Nat's vegan leather, its handbags wear quite well and become softer over time in the same way that an animal byproduct leather would.
The collaborative capsule collection was unveiled to celebrate Canada's 150th birthday, as Matt & Nat is a Montreal-based vegan accessories line. The brand produces modern designs that are sustainably sourced and perfect for daily wear.
The collection revives many of Matt & Nat's best-selling bags. Made with a buttery vegan leather, these silhouettes and shades will only be available for a limited time so fans will have to act quickly if they fall in love with a specific style. This collection of celebratory vegan handbags is quite neutral in tone and features a color palette of black, light grey, Millennial pink and a rich brown. Due to the composition of Matt & Nat's vegan leather, its handbags wear quite well and become softer over time in the same way that an animal byproduct leather would.
Trend Themes
1. Sustainable Fashion - The collaboration between Matt & Nat and Indigo showcases the demand for sustainably sourced vegan accessories, creating opportunities for brands to explore eco-friendly fashion options.
2. Limited Edition Collections - The exclusive availability of these celebratory vegan handbags for a limited time highlights the trend of creating scarcity and urgency in fashion, presenting opportunities for brands to create buzz and drive sales.
3. Neutral Color Palettes - The neutral color palette featured in this collection reflects the ongoing trend of minimalistic and versatile designs in fashion, allowing brands to cater to consumers' desire for simplicity and timeless elegance.
Industry Implications
1. Fashion - The fashion industry can take inspiration from this collaboration to incorporate sustainable practices and limited edition collections, providing consumers with eco-friendly and exclusive fashion options.
2. E-commerce - The Indigo e-commerce store demonstrates the growing influence of online retail in the fashion industry, indicating opportunities for brands to tap into the digital marketplace and reach a wider audience.
3. Retail Bookstores - Indigo serves as a platform for showcasing exclusive fashion collaborations, showcasing potential partnerships between fashion brands and retail bookstores as a means to expand their customer base and generate brand exposure.
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