Big Stores With Big Name Models
Going Like Sixty — July 31, 2008 — Marketing
References: adage
Want to follow a star's clothing line, but forget who sold their brand to which store? Here is a run down: Avril Lavigne is hawking for Kohls (Hayden Panettiere does Candies, but will be doing Kohl's too, along with Lenny Kravitz and Vanessa Carlton); LL Cool J joins Ty Pennington for Sears; Wal-mart has the Olsen Twins; JC Penney features Kimora Lee Simmons and Belk hired Kristen Davis of Sex and the City.
Below are a few more celebrities for big brand names.
Below are a few more celebrities for big brand names.
Trend Themes
1. Celeb-branded Clothing Lines - Opportunity for retailers to collaborate with celebrities to create exclusive clothing lines, increasing brand awareness and driving sales.
2. Partnerships Between Celebrities and Big Stores - Potential for big stores to collaborate with celebrities to enhance their brand image, attract new customers, and differentiate themselves from competitors.
3. Celebrity Endorsements in Retail - The use of celebrities to promote retail brands can create a sense of aspiration and connection with consumers, leading to increased trust and loyalty.
Industry Implications
1. Fashion Retail - Fashion retailers can explore partnerships with celebrities to launch exclusive clothing lines, generating buzz and attracting new customers.
2. Department Stores - Department stores can leverage celebrity endorsements to enhance their brand image, increase foot traffic, and drive sales.
3. Online Retail - Online retailers can collaborate with celebrities to create unique and exclusive collections, tapping into their fan base and driving online sales.
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