Summer Fridays' CC Me Serum Targets Hyperpigmentation
Laura McQuarrie — September 3, 2019 — Fashion
References: summerfridays & allure
Summer Fridays has quickly become a favorite skincare brand to many and it is now launching the CC Me Serum as a targeted treatment. Unlike its previously released products that were created before the brand's launch, this one was developed after the brand has been established, along with vital feedback from customers.
The CC Me Serum specifically helps to diminish hyperpigmentation that occurs as a result of acne scarring and sun damage, making it an effective dark spot treatment to help many. As well as featuring brightening Vitamin C, the serum also includes collagen, fruit and flower extracts and other moisturizing ingredients to suit the most sensitive of skin types. The product is 100% vegan and cruelty-free, and in keeping with what makes it suitable for sensitive skin types, it is free from synthetic dyes, fragrances, sulfates and parabens.
The CC Me Serum specifically helps to diminish hyperpigmentation that occurs as a result of acne scarring and sun damage, making it an effective dark spot treatment to help many. As well as featuring brightening Vitamin C, the serum also includes collagen, fruit and flower extracts and other moisturizing ingredients to suit the most sensitive of skin types. The product is 100% vegan and cruelty-free, and in keeping with what makes it suitable for sensitive skin types, it is free from synthetic dyes, fragrances, sulfates and parabens.
Trend Themes
1. Targeted Skincare - There is an opportunity for innovative brands to develop targeted skincare products that address specific skin concerns such as hyperpigmentation.
2. Natural and Vegan Products - The rise in demand for natural and vegan skincare products presents an opportunity for brands to develop effective treatments that are also environmentally friendly.
3. Customer-centric Development - Brands that actively seek and incorporate customer feedback into their product development process can create more tailored solutions that resonate with their target audience.
Industry Implications
1. Skincare - The skincare industry can capitalize on the demand for targeted serums that address specific skin concerns like hyperpigmentation.
2. Natural Beauty - The natural beauty industry can take advantage of the growing market for vegan and cruelty-free skincare products that are also effective.
3. Product Development - Companies specializing in product development and innovation can help brands incorporate customer feedback to create more successful and customer-centric skincare solutions.
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