The CB2 ‘Oliver’ Plate Collection is Comically Animated
Sarah Nazim — July 9, 2012 — Art & Design
References: cb2
This adorable CB2 ‘Oliver’ plate collection is a cute animated series of screen beans. This mixed media collection is made out of glazed white porcelain that is dishwasher safe. This is definitely not your typical dish set; it is bound to add some humor to your dining experience.
It is also important to note the way the dishes are being marketed; by naming the screen bean Oliver, the company is able to build a character that consumers an associate with. Through the animated pictures, it is as if he is the main character of a story, which is a creative spin on kitchen ware. The brand could definitely branch out into different series and even add more characters to its line. Brands that can innovate on regular products, in order to make them standout amongst competition, such as the CB2 ‘Oliver’ plate collection, are sure to cater to a niche market of consumers that crave the unusual.
It is also important to note the way the dishes are being marketed; by naming the screen bean Oliver, the company is able to build a character that consumers an associate with. Through the animated pictures, it is as if he is the main character of a story, which is a creative spin on kitchen ware. The brand could definitely branch out into different series and even add more characters to its line. Brands that can innovate on regular products, in order to make them standout amongst competition, such as the CB2 ‘Oliver’ plate collection, are sure to cater to a niche market of consumers that crave the unusual.
Trend Themes
1. Animated Dishware - Innovation opportunity lies in creating screen bean or character-themed dish collections that cater to a niche market of consumers looking to add some humor to their dining experience.
2. Mixed Media Dishware - There is an opportunity for brands to explore unique materials for dishware, such as glazed porcelain mixed with creative elements like screen beans, to differentiate themselves in a crowded market.
3. Character-driven Marketing - Brands can build strong associations between their products and consumers by developing characters for their brand, such as the animated screen bean Oliver, to create a story around their products and establish a unique selling proposition.
Industry Implications
1. Kitchenware - The kitchenware industry can differentiate their product lines by exploring unique materials, such as mixed media porcelain, and incorporating whimsical elements like animated characters or screen beans like the CB2 Olivier plate collection.
2. Home Decor - Brands within the home decor industry can innovate on typical products, such as dishware, by adding unique features like an animated character-driven series that adds humor to everyday life, like the CB2 Olivier plate collection.
3. Marketing and Branding - Marketing and branding firms can learn from innovative products like the CB2 Olivier plate collection and use character-driven storytelling to create a strong association between products and consumers, ultimately establishing a unique selling proposition.
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