Catherine Zeta-Jones Mirrors Victoria Beckham for Elizabeth Arden
Marissa Brassfield — October 26, 2008 — Marketing
References: telegraph
At the first glance of these shots from Elizabeth Arden’s new campaign, you’ll notice that Catherine Zeta-Jones looks strangely similar to Victoria Beckham. Why this Welsh beauty was made to look like Posh Spice isn’t immediately clear, but the resemblance is uncanny.
From the perfect pout to the lightened hair and silvery, smoky eyes, Catherine Zeta-Jones has the Posh look down pat. As you can see from some of the previous Elizabeth Arden ads Catherine Zeta-Jones has shot, however, she doesn’t need to change her look one iota.
Click through the gallery of Elizabeth Arden ads that feature Catherine Zeta-Jones, and decide for yourself whether you like her Victoria Beckham-inspired look or her natural one better.
From the perfect pout to the lightened hair and silvery, smoky eyes, Catherine Zeta-Jones has the Posh look down pat. As you can see from some of the previous Elizabeth Arden ads Catherine Zeta-Jones has shot, however, she doesn’t need to change her look one iota.
Click through the gallery of Elizabeth Arden ads that feature Catherine Zeta-Jones, and decide for yourself whether you like her Victoria Beckham-inspired look or her natural one better.
Trend Themes
1. Celebrity Lookalike Campaigns - Opportunity for brands to create advertising campaigns where celebrities resemble other well-known figures, creating buzz and intrigue.
2. Beauty Transformation Marketing - Brands can capitalize on the trend of transforming one's appearance to resemble a celebrity or iconic figure, creating a unique selling point for their products.
3. Comparative Advertising - Brands can use comparative advertising to showcase the similarities between their products or services and those of a well-known figure, leveraging their influence and credibility.
Industry Implications
1. Cosmetics - Opportunity for cosmetics brands to partner with celebrities and create transformation campaigns that showcase the power of their products.
2. Fashion - Fashion brands can leverage the celebrity lookalike trend to create captivating campaigns that generate intrigue and buzz around their collections.
3. Advertising - Advertising agencies can explore the concept of comparative advertising and develop campaigns that highlight the similarities between their clients' offerings and popular figures, creating effective brand associations.
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