Caulfield Preparatory Modernizes an Old Classic
Katherinev123 — August 12, 2009 — Fashion
Slip into something from Vincent Flumiani’s newest menswear line, Caulfield Preparatory, and you’ll feel like you’ve stepped back in time. A time when blazers, thick sweaters, and corduroy vests ruled the school uniform.
The Autumn ‘09 Caulfield Preparatory collection takes inspiration from J.D. Salinger’s ‘The Catcher in the Rye’ and aims to represent Flumiani’s own path to self-discovery. Rising out of the designer’s own writing –- a story about a young man who runs away to experience various adventures around the world –- the collection is a vintage-feel line of thick knits, woolen blazers, and worn-in tees that look old-school and preppy, but also casual and laid-back at the same time.
“I wanted to take classic, preppy clothes like the wool blazer or corduroy suit and make them more rebellious and more rumpled than the originals,” says Flumiani.
Other accents include removable crest patches, plaid lining, and even pocket-sized reprints of the chapter of Flumiani’s story on which the collection is based.
"This first collection is Chapter One of my story. In Chapter Two — spring 2010 — the hero sets sail from New York and so that collection has a more nautical slant."
The Autumn ‘09 Caulfield Preparatory collection takes inspiration from J.D. Salinger’s ‘The Catcher in the Rye’ and aims to represent Flumiani’s own path to self-discovery. Rising out of the designer’s own writing –- a story about a young man who runs away to experience various adventures around the world –- the collection is a vintage-feel line of thick knits, woolen blazers, and worn-in tees that look old-school and preppy, but also casual and laid-back at the same time.
“I wanted to take classic, preppy clothes like the wool blazer or corduroy suit and make them more rebellious and more rumpled than the originals,” says Flumiani.
Other accents include removable crest patches, plaid lining, and even pocket-sized reprints of the chapter of Flumiani’s story on which the collection is based.
"This first collection is Chapter One of my story. In Chapter Two — spring 2010 — the hero sets sail from New York and so that collection has a more nautical slant."
Trend Themes
1. Vintage-inspired Fashion - Disruptive innovation opportunity: Create a line of modernized vintage clothing that combines classic styles with rebellious and rumpled elements.
2. Literature-inspired Fashion - Disruptive innovation opportunity: Design clothing collections that draw inspiration from famous literary works, offering a unique storytelling element to the fashion industry.
3. Storytelling Fashion - Disruptive innovation opportunity: Incorporate narrative elements into fashion collections, such as pocket-sized book excerpts or themed chapter prints, to create a more immersive and engaging experience for consumers.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporate vintage-inspired elements into modern clothing designs to capture nostalgia and appeal to consumers seeking a unique and rebellious style.
2. Literary Merchandise - Disruptive innovation opportunity: Create fashion collections inspired by classic literature to cater to book lovers and offer a new market for literary-themed merchandise.
3. Creative Marketing - Disruptive innovation opportunity: Explore innovative marketing strategies that incorporate storytelling elements, such as themed fashion collections based on specific chapters or stories, to captivate consumers and differentiate from competitors.
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