The 'Candid Catmera' App Helps Felines Take Their Own Cat Selfies
Laura McQuarrie — December 24, 2016 — Tech
References: itunes.apple & adweek
'Candid Catmera' is the name of a new app from Current Studios that makes it possible for pets to take their own cat selfies. But in addition to being a fun photography tool to pets, this app also serves as a fun way for pet owners to check in with their cats when they are away from home.
The app is notes that it is designed to "Seduce. Snap. Share," by first encouraging cats to come close to a tablet with an alluring animation. Some of the on-screen animations include visuals of laser pointers, mice scurrying across the screen, as well as soothing aquarium scenes. Once a cat's attention has been captivated, Current Studios describes that "when Catmera detects a cat in the photo at home, you will get a notification and can view the images in the gallery with the option to share them on social media."
The iOS app costs $1.99 to download, but $1 from each purchase benefits the SPCA of Halifax, Nova Scotia—where Current Studios has an office location.
The app is notes that it is designed to "Seduce. Snap. Share," by first encouraging cats to come close to a tablet with an alluring animation. Some of the on-screen animations include visuals of laser pointers, mice scurrying across the screen, as well as soothing aquarium scenes. Once a cat's attention has been captivated, Current Studios describes that "when Catmera detects a cat in the photo at home, you will get a notification and can view the images in the gallery with the option to share them on social media."
The iOS app costs $1.99 to download, but $1 from each purchase benefits the SPCA of Halifax, Nova Scotia—where Current Studios has an office location.
Trend Themes
1. Pet Selfie Apps - The development of apps specifically designed for pets to take their own selfies presents a disruptive innovation opportunity in the pet photography industry.
2. Remote Pet Monitoring - The integration of technologies that allow pet owners to check in on their pets when they are away presents a disruptive innovation opportunity in the pet care industry.
3. Interactive Pet Toys - The use of interactive animations and stimuli on mobile devices for engaging pets in play presents a disruptive innovation opportunity in the pet toy industry.
Industry Implications
1. Pet Photography - The development of pet selfie apps can revolutionize the way pet owners capture memorable moments of their pets, creating new possibilities in the pet photography industry.
2. Pet Care - The advancement of remote pet monitoring technologies allows pet owners to provide better care and ensures the well-being of their pets, opening up new avenues in the pet care industry.
3. Pet Toy - The incorporation of interactive animations on mobile devices for pets to interact with can transform the pet toy market, introducing innovative ways to keep pets entertained and stimulated.
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