Minoritees Offers Luxury Casual Wear for Everyone
John Ibbitson — August 24, 2011 — Fashion
References: minoritees
Minoritees is a premium brand of casual wear with a social conscience. Brand creators, Collin Spencer and Austin Green, collaborated together to create a clothing line that highlights peoples' individuality and differences.
The company's roots were born out of African-American culture, but evolved into a range of clothing featuring stylish prints and tongue-in-cheek slogans that celebrate all minorities. Rather than just concentrating on race, Minoritees incorporates religion, sexual orientation and multicultural influences in their designs.
What you get is clever, hip, self‐reflective apparel that focuses on strength, culture, individuality and pride. The clothing line is so innovative that it has even caught the eye of several celebrities. Janet Jackson and Jay Manuel are just a couple of the celebs that have been spotted sporting the brand.
The company's roots were born out of African-American culture, but evolved into a range of clothing featuring stylish prints and tongue-in-cheek slogans that celebrate all minorities. Rather than just concentrating on race, Minoritees incorporates religion, sexual orientation and multicultural influences in their designs.
What you get is clever, hip, self‐reflective apparel that focuses on strength, culture, individuality and pride. The clothing line is so innovative that it has even caught the eye of several celebrities. Janet Jackson and Jay Manuel are just a couple of the celebs that have been spotted sporting the brand.
Trend Themes
1. Inclusive Fashion - Minoritees is disrupting the fashion industry with a clothing line that highlights individuality and differences beyond just race.
2. Celebrating Diversity Trend - Minoritees is tapping into the trend of celebrating diversity in all aspects of life, including fashion.
3. Socially Conscious Clothing - Minoritees is part of the trend of consumers seeking out brands with a social conscience that aligns with their values.
Industry Implications
1. Fashion - Minoritees is disrupting the fashion industry with their inclusive approach to design that celebrates individuality and diversity.
2. Social Impact - Minoritees is an innovative brand that is making a positive social impact by promoting the celebration of all minorities, including religion, sexual orientation, and cultural differences.
3. Celebrity Fashion - Minoritees' innovative approach to fashion has earned them attention from several celebrities, positioning them in the celebrity fashion industry.
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