Lazy Oaf's Casual Street Style Clothing Line Carries Cynical Graphics
Riley von Niessen — September 12, 2016 — Fashion
References: lazyoaf & highsnobiety
Lazy Oaf is a brand that's known for generating casual street style clothing that's perfect for a young demographic of consumers who are feeling at odds with the world.
This is maintained throughout its latest collection for Winter 2016, which is imprinted with slogans like "DO NOTHING," "DON'T CUT YOUR HAIR DON'T GET A JOB" and "LAZY." With this, the brand works to appeal to consumers who generally resent corporate structures and figures of authority, in other words, teens and young adults.
Throughout the causal street style clothing collection, dubbed 'Not Now,' the brand imbues the apparel with soft neutral tones, which help to accent the statement graphics that appear on most. To promote the selection, Lazy Oaf lensed an editorial that shows a male model against an urban backdrop.
This is maintained throughout its latest collection for Winter 2016, which is imprinted with slogans like "DO NOTHING," "DON'T CUT YOUR HAIR DON'T GET A JOB" and "LAZY." With this, the brand works to appeal to consumers who generally resent corporate structures and figures of authority, in other words, teens and young adults.
Throughout the causal street style clothing collection, dubbed 'Not Now,' the brand imbues the apparel with soft neutral tones, which help to accent the statement graphics that appear on most. To promote the selection, Lazy Oaf lensed an editorial that shows a male model against an urban backdrop.
Trend Themes
1. Cynical Graphics Clothing - The rising trend of clothing lines with cynical graphics focuses on appealing to consumers who generally resent corporate structures and figures of authority, opening up opportunities for new designers to enter the market with unique designs.
2. Youth-oriented Streetwear - The focus on creating street style clothing for young adults and teens offers opportunities for established brands to continue catering to this market and for new designers to enter the industry with unique perspectives.
3. Soft Neutral Tones in Apparel - The trend of using soft, neutral color palettes in clothing allows for statement graphics to stand out while also appealing to consumers looking for minimalist aesthetics, presenting an opportunity for designers to experiment with bold graphics and subdued color schemes.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of youth-oriented streetwear and cynical graphics clothing by creating new lines that cater to the younger demographic's preferences and desires.
2. Advertising - Advertisers can seek to collaborate with streetwear brands to showcase their products and reach younger audiences who might be more likely to be drawn by rebelliousness and edgy designs.
3. Graphic Design - The trend towards statement graphics as a feature of clothing lines with cynical messages presents an opportunity for graphic designers to experiment with bold designs and creative messages that appeal to the younger demographic.
3.8
Score
Popularity
Activity
Freshness
