These Casual Greeting Cards Don't Get All Worked Up
Vasiliki Marapas — April 1, 2015 — Pop Culture
References: dizzycactus & shop.nylon
An LA-based company that specializes in handmade goods, Dizzy Cactus has developed a range of casual greeting cards designed to "tell people you love them without having to tell people you love them."
Gen Z and millennials are generations known for being Internet-obsessed and tech-savvy, not hopelessly romantic. Consumers in this age range are more likely to opt for crass humor than compliments or heartfelt sentiment when picking out a greeting card. Keeping this in mind, the Dizzy Cactus cards are emblazoned with humorously neutral statements such as "I tolerate you," "your face is aesthetically pleasing" and "I like you even when I'm sober."
Casual greeting cards such as these are perfect for those who don't wish to be too overt with their feelings, while still letting the recipient know they care.
Gen Z and millennials are generations known for being Internet-obsessed and tech-savvy, not hopelessly romantic. Consumers in this age range are more likely to opt for crass humor than compliments or heartfelt sentiment when picking out a greeting card. Keeping this in mind, the Dizzy Cactus cards are emblazoned with humorously neutral statements such as "I tolerate you," "your face is aesthetically pleasing" and "I like you even when I'm sober."
Casual greeting cards such as these are perfect for those who don't wish to be too overt with their feelings, while still letting the recipient know they care.
Trend Themes
1. Humorous Greeting Cards - Creating greeting cards with witty and neutral statements to appeal to Gen Z and millennials.
2. Crass Humor Trend - Catering to consumers who prefer humorous and edgy content in greeting cards rather than traditional sentiments.
3. Subtle Expressions of Affection - Providing an option for individuals who want to convey their feelings in a casual and nonchalant manner through greeting cards.
Industry Implications
1. Stationery and Paper Goods - Opportunities for creating and selling unique greeting cards with quirky and humorous designs.
2. E-commerce and Online Marketplace - Developing an online platform to sell humorously neutral greeting cards targeted at Gen Z and millennial consumers.
3. Gift and Novelty Industry - Incorporating witty and neutral greeting cards as part of the product offerings in the gift and novelty industry.
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