The Cassie x Forever 21 ‘Forever LA’ Collection is Wh
Michael Hemsworth — May 31, 2013 — Fashion
References: forever21 & nitrolicious
The West Coast is known for it’s one-of-a-kind atmosphere and the Cassie x Forever 21 ‘Forever LA’ Collection looks to capture a little bit of that summery urban style. Putting the songstress front and center in the campaign, the Cassie x Forever 21 ‘Forever LA’ Collection features Harem-style bottoms, super high-cut hot pants and some killer accessories.
The brand is known for collaborating with fresh faces that help to emphasis the youthful, carefree nature that the stores uphold. As such, bringing in Cassie as a way to both collaborate and advertise is a cunning move that will have fans of her music and the killer looks flocking to a location to snatch a few pieces.
The Cassie x Forever 21 ‘Forever LA’ Collection is exceedingly summery and won’t last long, so grab your faves before the wave breaks.
The brand is known for collaborating with fresh faces that help to emphasis the youthful, carefree nature that the stores uphold. As such, bringing in Cassie as a way to both collaborate and advertise is a cunning move that will have fans of her music and the killer looks flocking to a location to snatch a few pieces.
The Cassie x Forever 21 ‘Forever LA’ Collection is exceedingly summery and won’t last long, so grab your faves before the wave breaks.
Trend Themes
1. Street Style Collaborations - The trend of collaborating with musicians and artists to create unique fashion collections presents disruptive innovation opportunities for both the music and fashion industries.
2. Youthful, Carefree Style - The trend of emphasizing youthful, carefree style in fashion collections opens up disruptive innovation opportunities for brands targeting the younger demographic.
3. Limited Edition Collections - The trend of releasing limited edition fashion collections creates a sense of exclusivity and urgency, driving consumers to make impulsive purchases and presenting disruptive innovation opportunities for brands.
Industry Implications
1. Fashion - The fashion industry can take advantage of the street style collaboration trend to create unique and highly sought-after collections, attracting a larger customer base and increasing brand visibility.
2. Music - The music industry can explore collaborations with fashion brands to tap into the world of fashion and expand their influence beyond their music, presenting new revenue streams and marketing opportunities.
3. Retail - The retail industry can leverage limited edition collections to create a sense of urgency among customers, promoting higher sales and increasing customer engagement.
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