The Cassette Society AW11 Line has an Offhand Femininity
Amelia Roblin — March 11, 2011 — Fashion
References: thecassettesociety.au & lifelounge.au
Though the Cassette Society AW11 line doesn't offer any groundbreaking garments, the upcoming youthful collection looks fresh and fetching in these latest frisky photos. The Australian label is releasing a selection of loose-fitting, vintage-looking pieces that maintain the rugged aesthetic.
Acid-wash denim cut-offs make numerous appearances throughout the collection, as do woven blouses. The shirts tend to incorporate intricately textured weaving, that in some cases adds provocative intrigue in open-back tops with peep-show fronts.
The campaign's model poses with the utmost attitude, and with a penetrating stare, she makes these carefree clothing combos look rather compelling. Complete with eclectic accessories, tousled brown hair and gorgeous wedge boots, the face of the Cassette Society AW11 line draws you into the collection.
Acid-wash denim cut-offs make numerous appearances throughout the collection, as do woven blouses. The shirts tend to incorporate intricately textured weaving, that in some cases adds provocative intrigue in open-back tops with peep-show fronts.
The campaign's model poses with the utmost attitude, and with a penetrating stare, she makes these carefree clothing combos look rather compelling. Complete with eclectic accessories, tousled brown hair and gorgeous wedge boots, the face of the Cassette Society AW11 line draws you into the collection.
Trend Themes
1. Youthful Vintage-looking Pieces - The trend towards youthful, vintage-looking pieces creates opportunity for established brands to re-invent themselves and for fresh startups to target young demographics.
2. Intricately Textured Weaving on Shirts - The use of intricately textured weaving on shirts creates room for innovation in fabric technology and provides opportunities for startups to create unique fabrics with provocative intrigue.
3. Offhand Femininity - The offhand femininity of the Cassette Society AW11 line presents an opportunity for established brands to tap into the casual, confident look of younger demographics, and for startups to innovate and design products that celebrate this trend.
Industry Implications
1. Fashion - Established fashion brands can experiment with vintage-looking pieces and intricate textures while startups can innovate with fabrics and designs to capture the youth segment.
2. Accessories - The use of eclectic accessories in the Cassette Society AW11 line presents an opportunity for established brands to reinvigorate their accessories line and for startups to innovate and create unique accessories to complement the youthful, vintage trend.
3. Beauty - The tousled brown hair and confidence of the campaign's model presents an opportunity for the beauty industry, particularly for hair care brands to create products that emulate effortless chic and freshness for young demographics.
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