The Cassette Sneaker Company Hasn't Launched, but Facebook is Abuzz
Jessica Marcel — January 23, 2010 — Marketing
The Cassette is a new sneaker company with designs that feature the retro listening device along with other old forms of media. Even though The Cassette sneaker company hasn’t yet launched, it’s got over a thousand members on its Facebook page.
Even cooler than The Cassette sneaker company designs are the designs in the ad campaign. Young kids, who resemble hipsters and yet actually seem cool, jump around celebrating cassettes and televisions that were outdated by the time they were born. Follow The Cassette sneaker company on Facebook for launch information.
Even cooler than The Cassette sneaker company designs are the designs in the ad campaign. Young kids, who resemble hipsters and yet actually seem cool, jump around celebrating cassettes and televisions that were outdated by the time they were born. Follow The Cassette sneaker company on Facebook for launch information.
Trend Themes
1. Retro Sneaker Designs - Disruptive innovation opportunity: Create a line of sneakers featuring nostalgic designs inspired by retro media.
2. Nostalgia Marketing - Disruptive innovation opportunity: Use nostalgia to appeal to consumers by incorporating retro media themes in marketing campaigns.
3. Social Media Hype - Disruptive innovation opportunity: Capitalize on the power of social media to create buzz and generate excitement for a product before its launch.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Combine fashion and nostalgia by creating sneakers with unique designs that appeal to consumers who appreciate retro media.
2. Advertising - Disruptive innovation opportunity: Incorporate elements of nostalgia from retro media in advertising campaigns to create a strong emotional connection with consumers.
3. Digital Marketing - Disruptive innovation opportunity: Utilize social media platforms like Facebook to build a strong online presence and engage with potential customers before the launch of a product.
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