The Cassette Playa Autumn/Winter 2012 Campaign Features Neon Accents
Jana Pijak — February 24, 2012 — Marketing
References: dazeddigital & dazeddigital
The Cassette Playa Autumn/Winter 2012 advertorial spread features bold hues and eclectic prints. Not shying away from color, this daring and edgy collection is quirky and playful with a focus on neon-hued coifs and loud wardrobe patterns.
Entitled 'Karmageddon,' this stunning streetwear collection explores digital prints, featuring a mix of comfortable tees and lightweight knits. Standing apart from the crowd, designer Carri Munden pushes style boundaries, taking inspiration from animals and 70s sci-fi art.
This over-saturated campaign stars model duo Toby Boyo and Jade. Sultry and effortlessly cool, the young couple take center stage, sporting bold hues both in wardrobe and hair styling. These vibrant colors are presented against a loud backdrop, making for a neon-filled shoot that exudes an undeniable raver fashion flair. Ready to party, this dynamic advertorial spread fuses fashion with humor and fun.
Entitled 'Karmageddon,' this stunning streetwear collection explores digital prints, featuring a mix of comfortable tees and lightweight knits. Standing apart from the crowd, designer Carri Munden pushes style boundaries, taking inspiration from animals and 70s sci-fi art.
This over-saturated campaign stars model duo Toby Boyo and Jade. Sultry and effortlessly cool, the young couple take center stage, sporting bold hues both in wardrobe and hair styling. These vibrant colors are presented against a loud backdrop, making for a neon-filled shoot that exudes an undeniable raver fashion flair. Ready to party, this dynamic advertorial spread fuses fashion with humor and fun.
Trend Themes
1. Neon Fashion - Opportunity to create clothing lines with bold hues and eclectic prints that are quirky and playful with a focus on neon.
2. Digital Prints - Opportunity to integrate digital prints and graphics into clothing and design.
3. Raver Fashion - Opportunity to create fashion lines with vibrant colors and a partying vibe.
Industry Implications
1. Fashion - Designers can push style boundaries and incorporate animal and sci-fi art-inspired motifs into collections.
2. Advertising/marketing - Opportunity for advertisers to use bold colors and playful graphics to create eye-catching campaigns.
3. Beauty/hair - A focus on neon-colored hair highlights and hairstyles can be capitalized on by hair dye and styling product companies.
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