The Casper Mattress is Made From Latex and Memory Foam for Optimal Comfort
Meghan Young — April 22, 2014 — Art & Design
References: caspersleep & theverge
A person can feel like Goldie Locks when trying to find the right bed, yet walking away feeling a little too picky is not a big deal since a third of a life is spent sleeping on one; enter the Casper Mattress. The Casper Mattress is a one-size-fits-all model that draws on the hotel industry for inspiration. Philip Krim, the CEO of the sleep startup, says, "We looked at the hotel industry, where they don’t ask you what kind of bed you need, and in general people love sleeping on hotel beds."
The Casper Mattress combines two technologies to create the optimal comfort for just about everyone: latex foam and memory foam. The web-based company allows people to return the Casper Mattress at no cost within 30 days.
The Casper Mattress combines two technologies to create the optimal comfort for just about everyone: latex foam and memory foam. The web-based company allows people to return the Casper Mattress at no cost within 30 days.
Trend Themes
1. Personalized Bedding - Disruptive innovation opportunity: Develop customizable mattresses that cater to individual preferences and sleep needs.
2. Direct-to-consumer Mattresses - Disruptive innovation opportunity: Utilize e-commerce platforms to sell mattresses directly to consumers, bypassing traditional retail channels.
3. Hotel-inspired Sleep Solutions - Disruptive innovation opportunity: Create sleep products and services that mimic the comfort and experience of hotel beds.
Industry Implications
1. Mattress Manufacturing - Disruptive innovation opportunity: Introduce advanced materials and technologies to revolutionize the production of mattresses.
2. E-commerce - Disruptive innovation opportunity: Develop an online marketplace for personalized bedding, offering a wide range of mattress options.
3. Hospitality - Disruptive innovation opportunity: Collaborate with hotels to offer exclusive sleep products and packages, enhancing the guest experience.
4.3
Score
Popularity
Activity
Freshness
