The Casio Edifice Collection is Branded as a Less Expensive Rolex
Tiana Reid — August 7, 2010 — Fashion
The Casio Edifice collection is a line of six watches which are considered to match the Rolex in class, but with a more affordable price tag. Specifically targeting business men in their twenties and thirties, the Casio Edifice fuses analog and digital to create a beautiful sleek timepiece.
Some of the features of this collection include Waveceptor Atomic Timekeeping, solar power, dual time, tachymeter, 100-meter water resistance, multi-layered dials and world time.
Implications - If you find yourself knee-deep in the business world, why not rock a slick business timepiece like this one? However, those who don't find themselves in the business world are also free to love this amazing watch!
Some of the features of this collection include Waveceptor Atomic Timekeeping, solar power, dual time, tachymeter, 100-meter water resistance, multi-layered dials and world time.
Implications - If you find yourself knee-deep in the business world, why not rock a slick business timepiece like this one? However, those who don't find themselves in the business world are also free to love this amazing watch!
Trend Themes
1. Affordable Business Watches - The less expensive Casio Edifice collection is an opportunity for other watch brands to create more affordable business watches.
2. Analog and Digital Fused Watches - The Casio Edifice's fusion of analog and digital technology provides an opportunity for innovation in the watch industry.
3. Multi-functional Watches - The Casio Edifice's integration of different features such as Waveceptor Atomic Timekeeping and dual time presents an opportunity for the watch industry to incorporate more multi-functional features in their products.
Industry Implications
1. Watch-making Industry - The Casio Edifice's affordable price range may disrupt the watch-making industry to produce more affordable business watches.
2. Technology Industry - Casio Edifice's fusion of analog and digital technology opens up the opportunity for the technology industry to create innovative hybrid devices.
3. Luxury and Fashion Industry - The Casio Edifice's matching of the Rolex's class provides an opportunity for the luxury and fashion industry to emulate high-end products at more affordable price points.
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