Dunhill Presents the Case of Delights Attaché Case
Amy Duong — July 15, 2023 — Art & Design
References: go.skimresources & designtaxi
Luxe brand Dunhill has a rich history rooted in bridlery and to honor this history, it delivers the limited-edition Case of Delights which is a traditional attaché case. It honors equestrian history and celebrates Alfred Dunhill's journey from his father's business. The brand describes the new case as a symbol of the house and its legacy in leather goods where “heritage and hedonism meet.”
The Case of Delights is detailed with black bridle leather complete with metal finishes -- all of which are made in Italy. The top handle and lock section are meant to keep belongings safe. The new carefully designed look is described by the brand as “hedonistic pleasures discreetly held within a symbol of British formality.”
Image Credit: Dunhill
The Case of Delights is detailed with black bridle leather complete with metal finishes -- all of which are made in Italy. The top handle and lock section are meant to keep belongings safe. The new carefully designed look is described by the brand as “hedonistic pleasures discreetly held within a symbol of British formality.”
Image Credit: Dunhill
Trend Themes
1. Limited-edition Accessories - Disruptive innovation opportunity: Create exclusive, limited-edition accessories that honor a brand's heritage and cater to customers seeking unique, luxurious items.
2. Equestrian-inspired Designs - Disruptive innovation opportunity: Integrate equestrian elements into fashion and accessory designs, providing a unique and stylish aesthetic that appeals to customers who appreciate tradition and elegance.
3. Heritage and Hedonism Fusion - Disruptive innovation opportunity: Combine traditional craftsmanship and high-end materials with contemporary elements to create products that blend tradition and indulgence, appealing to customers seeking a balance between classic and modern luxury.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introduce innovative materials, designs, and limited-edition pieces to the fashion accessories industry, appealing to customers who value craftsmanship and uniqueness.
2. Luxury Leather Goods - Disruptive innovation opportunity: Leveraging the craftsmanship and high-quality materials, create luxury leather goods that pay homage to a brand's heritage while incorporating modern elements to attract discerning customers.
3. High-end Luggage - Disruptive innovation opportunity: Develop high-end luggage that combines classic design elements with modern functionality, offering travelers luxurious and stylish travel companions.
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