Case-Mate 2012 Sweets Collection is Deliciously Fun
Katherinev123 — January 10, 2012 — Tech
References: blogse-mate & chipchick
For those of you with a sweet tooth, the Case-Mate 2012 Sweets collection will surely satisfy it. This new collection from the fashion-forward phone case brand includes delicious and fun cases inspired by your favorite desserts and treats. Included in the sugary lineup are cases named Cupcake, Lollipop and Ice Cream Cone.
The Case-Mate 2012 Sweets collection offers a stylish and sweet way to protect your phone, with each case retailing for only $30 each (so they won't hurt your wallet or your waistline). The cases feature silicone shells that are easy to grip to help you avoid accidentally dropping your phone or knocking it off a ledge. What's more, each quirky phone case comes with its own small charm.
In addition to its Sweets collection, the brand is also releasing other lines that appeal to different interests. Its Brazil collection, for instance, celebrates the rainforest.
The Case-Mate 2012 Sweets collection offers a stylish and sweet way to protect your phone, with each case retailing for only $30 each (so they won't hurt your wallet or your waistline). The cases feature silicone shells that are easy to grip to help you avoid accidentally dropping your phone or knocking it off a ledge. What's more, each quirky phone case comes with its own small charm.
In addition to its Sweets collection, the brand is also releasing other lines that appeal to different interests. Its Brazil collection, for instance, celebrates the rainforest.
Trend Themes
1. Food-themed Phone Cases - Case-Mate's Sweets collection introduces a new trend of phone cases inspired by food and desserts.
2. Affordable Phone Cases - Case-Mate's Sweets collection offers affordable phone cases without sacrificing style and quality.
3. Phone Cases with Added Accessories - Each Case-Mate phone case from the Sweets collection comes with its unique charm, providing an opportunity for other phone case brands to add accessories to their products.
Industry Implications
1. Mobile Accessories - The Sweets collection from Case-Mate shows a shift to more creative and theme-based phone cases, providing potential for disruption in the mobile accessories industry.
2. Fashion and Apparel - Case-Mate's Sweets collection fosters a fun and playful fashion trend, with the possibility of creating limited edition designs and collaborations with various apparel brands.
3. Food and Beverage - The trend of food-themed phone cases offers a potential marketing opportunity for food and beverage companies to collaborate with phone case brands and create unique promotional items.
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