The Casa Da Abitare 'Summer Splash' Photoshoot is Vibrantly Quirky
Meghan Young — December 20, 2013 — Fashion
References: metzracine & trendland
The Casa Da Abitare 'Summer Splash' editorial really shows off the talent of Barbara Metz and Eve Racine, who teamed up together after studying photography at the London College of Communication. Making a name for themselves in the still life department, their signature style revolves around surrealist scenes. In this case, there are a ton of vibrant colors, non-related objects and the odd person that come together to ignite the imagination.
Playing on scale and perception, the Casa Da Abitare 'Summer Splash' editorial is full of graphic shapes and forms. In addition to editorial work, they dabble in advertising and film and count Hermes, Lacoste, Louis Vuitton, among others as their clients. That is an impressive partnership.
Playing on scale and perception, the Casa Da Abitare 'Summer Splash' editorial is full of graphic shapes and forms. In addition to editorial work, they dabble in advertising and film and count Hermes, Lacoste, Louis Vuitton, among others as their clients. That is an impressive partnership.
Trend Themes
1. Surrealist Photography - Exploring the use of vibrant colors, non-related objects, and odd elements to create imaginative scenes in photography.
2. Playing with Scale and Perception - Utilizing graphic shapes and forms to create visually striking compositions that challenge viewers' perceptions.
3. Cross-disciplinary Collaboration - Bringing together photography, advertising, and film to create unique and impactful visual content for clients.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunities in fashion photography lie in embracing surreal and imaginative concepts to create visually captivating editorials.
2. Advertising - The use of surrealist and visually striking imagery opens up disruptive innovation opportunities in advertising by capturing viewers' attention and creating memorable brand experiences.
3. Film Production - In film production, embracing surrealist elements and playing with scale and perception can lead to disruptive innovation opportunities in creating visually stunning and thought-provoking storytelling.
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