'Mission Creep' Made of IKEA Cartons
TrendHead — December 1, 2008 — Art & Design
References: designboom
This IKEA skull is part of an installation called ‘Mission Creep’ shown at the French saint-étienne biennale. The skull is made from recycled cartons and has been fastened with IKEA measuring tape. Talk about product placement!
IKEA has to be the master of product placement. I have wondered for some time how the international mega store landed the Oyster Card deal with the London Underground systems0, where all the supplied Oyster Cards come in IKEA-colored plastic wallets with their logo on it.
Back to the skull: it was created by artist Ivan Twohig and can be picked apart and reassembled anywhere.
IKEA has to be the master of product placement. I have wondered for some time how the international mega store landed the Oyster Card deal with the London Underground systems0, where all the supplied Oyster Cards come in IKEA-colored plastic wallets with their logo on it.
Back to the skull: it was created by artist Ivan Twohig and can be picked apart and reassembled anywhere.
Trend Themes
1. Recycled Product Design - There is a growing trend of using recycled materials in art and design, creating opportunities for innovative product development with sustainable materials.
2. Branded Installation Art - Art installations incorporating branded elements present a unique form of marketing, providing opportunities for businesses to engage with audiences in creative and memorable ways.
3. Eco-conscious Artistry - Artists using eco-friendly materials and techniques are tapping into the increasing consumer demand for environmentally conscious products and experiences.
Industry Implications
1. Art and Design - The art and design industry can explore new avenues for sustainable product development, incorporating recycled materials to create unique and environmentally friendly artworks.
2. Marketing and Advertising - Brands can leverage branded installation art to create immersive brand experiences and connect with their target audience on a deeper level.
3. Sustainability and Environmental Industries - The sustainability and environmental industries can collaborate with artists and designers to promote eco-friendly materials and practices, fostering innovation in sustainable art and design.
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