'The Anatomy of a Split Second' Will Make You Think Before You Text
Christopher Magsambol — September 18, 2015 — Autos
This emotional car safety PSA from Ireland's Road Side Authority tries to convince you not to text and drive. The PSA called, 'The Anatomy of a Split Second' is a series of clips that depict the many things that can happen within a split second, and repeats them for emphasis. Some of these actions include flipping a hamburger or dropping your ice cream.
Mundane occurrences are then contrasted with what can happen in a split second of texting while driving. The last part of the PSA shows a phone being used, suddenly flying out of the car and bouncing around on the ground after a serious crash.
Distracted driving continues to be a serious issue that leads to fatalities and serious injuries. This PSA puts into context the disastrous outcome a split second can have and ends by asking the audience: "Would it kill you to put it away?"
Mundane occurrences are then contrasted with what can happen in a split second of texting while driving. The last part of the PSA shows a phone being used, suddenly flying out of the car and bouncing around on the ground after a serious crash.
Distracted driving continues to be a serious issue that leads to fatalities and serious injuries. This PSA puts into context the disastrous outcome a split second can have and ends by asking the audience: "Would it kill you to put it away?"
Trend Themes
1. Emotional Psas - Creating emotional PSAs that put context into the disastrous outcome of distracted driving.
2. Road Safety Campaigns - Developing impactful road safety campaigns that focus on emphasizing the dangers of distracted driving.
3. Behavioral Change Initiatives - Creating programs that induce behavioral change among drivers through awareness campaigns and other means.
Industry Implications
1. Automotive - Designing features that prevent drivers from being distracted while driving, such as automatic text message replies.
2. Advertising - Creating ad campaigns that use emotion and stark contrast to prevent distracting driving behaviors.
3. Insurance - Providing incentives and discounts for safe driving behaviors that reduce the risk of accidents caused by distracted driving.
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