TAG Heuer Signs Ryan Gosling to Launch New Carrera Line
Niko Pajkovic — October 11, 2021 — Pop Culture
Swiss luxury watchmaker Tag Heuer has signed Hollywood actor Ryan Gosling as its newest global ambassador. This development coincides with the brand's announcement of its new 'Carrera Three Hands' collection -- a range of sleek, retro drivers watches.
The 'Carrera Three Hands' collection represents the next generation of the brand's iconic 'Carrera' sports watch, which made its debut in 1963. Four models will be included in the capsule, all of which pay tribute to the line's original, minimalist design.
According to the company, Ryan Gosling was the perfect frontman for the new collection, as well as the Tag Heuer brand more broadly. “Ryan represents a new breed of masculinity that’s both sensitive and low-key, a confidence that is by definition effortless, much like the brand itself,” said Frédéric Arnault, TAG Heuer's CEO.
Image Credit: TAG Heuer
The 'Carrera Three Hands' collection represents the next generation of the brand's iconic 'Carrera' sports watch, which made its debut in 1963. Four models will be included in the capsule, all of which pay tribute to the line's original, minimalist design.
According to the company, Ryan Gosling was the perfect frontman for the new collection, as well as the Tag Heuer brand more broadly. “Ryan represents a new breed of masculinity that’s both sensitive and low-key, a confidence that is by definition effortless, much like the brand itself,” said Frédéric Arnault, TAG Heuer's CEO.
Image Credit: TAG Heuer
Trend Themes
1. Celebrity-endorsed Watches - Brands can collaborate with popular celebrities to endorse watches for increased brand visibility and sales.
2. Retro Drivers Watches - There is an opportunity for luxury watchmakers to tap into the nostalgia trend by creating retro drivers watches with modern functionalities.
3. Minimalist Watch Design - There is a growing consumer interest in watch designs that prioritize simplicity, providing room for luxury watchmakers to experiment with minimalist designs.
Industry Implications
1. Luxury Watches - Luxury watchmakers can explore the integration of popular culture trends to create watches that cater to changing consumer preferences.
2. Celebrity Endorsement Marketing - Brands across industries can benefit from the visibility and increased sales that come with collaborating with popular celebrities.
3. Nostalgia-inspired Products - There is an opportunity for industries to tap into the nostalgia trend by creating products with retro designs, while still incorporating modern functionalities.
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