Carhartt WIP Gives Other Street Urban Wear a Run for its Money
Ariel Weber — January 16, 2013 — Fashion
References: carhartt-wip & hypebeast
The Spring/ Summer Carhartt WIP line is chock-full of ready-to-wear pieces that would satisfy any male urbanite's fashion appetite.
Light canvas jackets in various blues, green and yellow hues are make up a large portion of the collection as do t-shirt button ups in a selection of flattering patterns. Other notable fabrics included in the collection is a washed out army green pattern that can be seen on a variety of its separates. Each look provides a versatile and functional look that will keep men looking laid back and chic throughout the warmer months.
What really sets the newest Carhartt WIP lookbook apart from any other menswear collection is the multiple background silhouettes of the male models in various colors give off the impression as if you were peering at a three dimensional picture.
Light canvas jackets in various blues, green and yellow hues are make up a large portion of the collection as do t-shirt button ups in a selection of flattering patterns. Other notable fabrics included in the collection is a washed out army green pattern that can be seen on a variety of its separates. Each look provides a versatile and functional look that will keep men looking laid back and chic throughout the warmer months.
What really sets the newest Carhartt WIP lookbook apart from any other menswear collection is the multiple background silhouettes of the male models in various colors give off the impression as if you were peering at a three dimensional picture.
Trend Themes
1. Canvas Jackets in Various Hues - Opportunity to innovate with new fabric technologies and sustainable manufacturing methods for urban streetwear.
2. Washed Out Army Green Pattern - Potential to disrupt the camouflage pattern industry with modernized designs and eco-friendly dyeing processes.
3. Three-dimensional Silhouetted Backgrounds - Possibility for disruptive advancements in augmented reality fashion experiences, merging virtual and physical elements.
Industry Implications
1. Fashion - Opportunity to revolutionize urban men's fashion with creative designs, versatile garments, and innovative marketing strategies.
2. Textile - Potential to introduce new fabric patterns and colors that appeal to the urban streetwear market.
3. Augmented Reality - Possibility to disrupt the fashion industry by creating immersive virtual shopping experiences and personalized styling services.
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