Carhartt Heritage Fall/Winter 2012 Collection Hits the Target
Romina S. Cortellucci — May 16, 2012 — Fashion
References: carhartt-wip & highsnobiety
The Carhartt Heritage Fall/Winter 2012 lookbook strikes a balance between function and fashion. The Heritage line, which is part of the American brand Carhartt, remains a family-owned operation. This collection successfully embodies the objective of the Carhartt Heritage line to "strike the perfect balance between reproducing the authentic vintage look and feel while taking a distinctly modern approach."
A classic color palette of navy, gray, camel brown and a pop of orange is featured in this collection. From the hunter orange coat to the faded camoflauge pants, the line is a homage to the outdoorsman. Yet, the signature style of the collection has a balance between rugged and stylish. Allowing for any urbanite to keep it fresh despite the fact they may not be hitting a forest anytime soon, this collection is a must for the upcoming season.
A classic color palette of navy, gray, camel brown and a pop of orange is featured in this collection. From the hunter orange coat to the faded camoflauge pants, the line is a homage to the outdoorsman. Yet, the signature style of the collection has a balance between rugged and stylish. Allowing for any urbanite to keep it fresh despite the fact they may not be hitting a forest anytime soon, this collection is a must for the upcoming season.
Trend Themes
1. Function-fashion Balance - The trend of striking a balance between function and fashion offers opportunities for innovative clothing designs that prioritize both practicality and style.
2. Vintage-modern Fusion - The trend of fusing vintage and modern elements in clothing designs presents opportunities for innovative fashion lines that cater to consumers' nostalgia while also staying current.
3. Outdoor-inspired Fashion - The trend of incorporating outdoor-inspired elements into fashion lines presents disruptive innovation opportunities for businesses to create unique clothing designs that cater to consumers with an appreciation for the outdoors and nature.
Industry Implications
1. Outdoor Apparel Industry - The outdoor apparel industry can capitalize on the trend of incorporating outdoor-inspired elements into fashion lines to create innovative clothing designs that appeal to both outdoor enthusiasts and fashion-conscious consumers.
2. Vintage Clothing Industry - The vintage clothing industry can leverage the trend of fusing vintage and modern elements in clothing designs to create unique, timeless pieces that appeal to consumers' nostalgia while staying relevant.
3. Urban Streetwear Industry - The urban streetwear industry can tap into the trend of balancing function and fashion to create innovative clothing designs that cater to consumers who prioritize both practicality and style in their everyday clothing choices.
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