The TEA-RRIFIC! box set from Carhartt and Lovenskate
Francis Tiangson — March 1, 2011 — Lifestyle
References: lovenskateshop & hypebeast
The TEA-RRIFIC! box set from Carhartt and Lovenskate is an interesting collaboration between two lifestyle clothing brands. Realizing that Carhartt creates more rugged and outdoor-type clothing, while Lovenskate focuses primarily on products geared towards skateboarding culture, this tea set collaboration comes as quite the surprise.
Included in the Carhartt and Lovenskate TEA-RRIFIC! box set is a skateboard, a two-pint teapot, two printed mugs, two sticker packs, one large t-shirt and two Tea-Riffic tea bags.
What's really interesting about the TEA-RRIFIC! box set are the prints that are applied to all the items. Carhartt and Lovenskate are definitely broadening their markets and brand awareness with this sweet tea set. If you're interested in ordering this collection, you better hurry because this Carhartt and Lovenskate collaboration has a limit of 30 editions.
Included in the Carhartt and Lovenskate TEA-RRIFIC! box set is a skateboard, a two-pint teapot, two printed mugs, two sticker packs, one large t-shirt and two Tea-Riffic tea bags.
What's really interesting about the TEA-RRIFIC! box set are the prints that are applied to all the items. Carhartt and Lovenskate are definitely broadening their markets and brand awareness with this sweet tea set. If you're interested in ordering this collection, you better hurry because this Carhartt and Lovenskate collaboration has a limit of 30 editions.
Trend Themes
1. Collaborative Product Releases - Collaborations between lifestyle clothing brands present opportunities for unique and unexpected product releases.
2. Branding Expansion - Brands can broaden their markets and increase brand awareness by venturing into unexpected product categories.
3. Limited Edition Collectibles - Limited edition collaborations offer exclusivity and scarcity, driving demand among collectors and enthusiasts.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with different subcultures or unexpected product categories to create novel offerings.
2. Skateboarding - Skateboarding industry can partner with lifestyle brands to create unique products that cater to the skateboarding culture.
3. Tea and Beverage - Tea and beverage industry can collaborate with fashion or lifestyle brands to create limited edition tea sets, attracting consumers passionate about both tea and fashion.
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