'CareDrop' is an Imaginary Charitable Venture Inspired by Apple's 'Airdrop'
Rahul Kalvapalle — July 29, 2014 — Marketing
CareDrop is a hypothetical charitable initiative, dreamed up by a pair of students at Miami Ad School in New York, that reimagines Apple's AirDrop service as a charitable venture that sends basic necessities to people in South Sudan.
The ad depicts a hypothetical fundraiser in which the file transfer service takes to the air to deliver aid to people from airplanes. This would enable people in isolated areas access to essential items while also encouraging people to donate to the cause every time they use AirDrop.
In this scenario, when a user transfer files via AirDrop, they will see a relief camp in South Sudan in their network. The user is then invited to transfer goods to those in need by selecting the type of donation they would like to make -- drinking water, food, medical aid or clothing.
The ad depicts a hypothetical fundraiser in which the file transfer service takes to the air to deliver aid to people from airplanes. This would enable people in isolated areas access to essential items while also encouraging people to donate to the cause every time they use AirDrop.
In this scenario, when a user transfer files via AirDrop, they will see a relief camp in South Sudan in their network. The user is then invited to transfer goods to those in need by selecting the type of donation they would like to make -- drinking water, food, medical aid or clothing.
Trend Themes
1. Charitable Airdrop - The proposed CareDrop project explores the opportunity of using AirDrop for charity distribution in remote areas.
2. Socially Responsible Marketing - Imaginary charity ads are an innovative way of promoting social responsibility and increasing awareness for global issues.
3. Digital Fundraising - The concept of donating basic necessities through AirDrop presents a new opportunity for digital fundraising and social impact investment.
Industry Implications
1. Technology - The technology industry can benefit from exploring new ways to utilize existing digital tools for social impact, as CareDrop does with Apple's AirDrop.
2. Marketing and Advertising - Advertising agencies and marketers can adopt similar tactics to promote social responsibility awareness and drive engagement with social impact initiatives.
3. Non-profit - Non-profit organizations can explore innovative ways to collect donations and distribute aid in remote areas, including digital methods inspired by CareDrop's model.
3.6
Score
Popularity
Activity
Freshness
