Cardi B and Steve Madden Joined to Launch Fresh Designs
Riley von Niessen — December 14, 2017 — Pop Culture
References: stevemadden & nylon
'Bodak Yellow' rapper Cardi B and Steve Madden recently joined forces to launch a range of footwear.
This marks the first fashion collaboration for the rapper, and it's a fitting one, given the love she's shown Steve Madden on her Instagram account in the past. Included in the range are thigh-high boots, retro white platforms, bedazzled pointed toe booties, bold lace-up designs, and much more. Given Cardi B's known love for elaborate fashion, it's no surprise that much of the footwear boasts bold colorways, such as the pointed toe boots that are a vivid hue of hot pink.
In addition to the many different footwear styles, the Cardi B and Steve Madden collaborative range includes curated accessories and garments that suit the rapper's aesthetic.
This marks the first fashion collaboration for the rapper, and it's a fitting one, given the love she's shown Steve Madden on her Instagram account in the past. Included in the range are thigh-high boots, retro white platforms, bedazzled pointed toe booties, bold lace-up designs, and much more. Given Cardi B's known love for elaborate fashion, it's no surprise that much of the footwear boasts bold colorways, such as the pointed toe boots that are a vivid hue of hot pink.
In addition to the many different footwear styles, the Cardi B and Steve Madden collaborative range includes curated accessories and garments that suit the rapper's aesthetic.
Trend Themes
1. Rapper-fashion Collaborations - Opportunity for fashion brands to collaborate with popular rappers, creating unique and trendy footwear designs.
2. Bold Colorway Footwear - Demand for footwear with bold and vibrant colorways, offering an opportunity for brands to create statement pieces.
3. Curated Accessories and Garments - Growing trend of collaborative fashion collections that include not only footwear but also accessories and garments.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with musicians to create innovative and trendy footwear collections.
2. Footwear - Opportunity for footwear brands to tap into the demand for bold colorways and collaborate with artists to create standout designs.
3. Accessories - Accessories brands can partner with musicians to create curated collections that complement their aesthetic and appeal to fans.
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