Bellroy's Card Phone Cases Provide an Alternative to the Wallet
Laura McQuarrie — June 11, 2015 — Tech
References: bellroy
When you think of Bellroy, you think wallets—but the brand is now branching out with the launch of its first ever card phone case for the iPhone 6.
As a master of making compact carry-all wallets, Bellroy sought to create a phone case that would make it easy for people to go about daily activities, while bringing the quality that it delivers with its wallets to a phone case. The Bellroy phone case is available in two styles—the 1 Card and 3 Card—that will hold either one or three cards at a time.
The introduction of this card-carrying phone case from Bellroy is in line with a move many consumers are making to declutter their wallets, or be rid of them entirely as phones and apps become more capable.
As a master of making compact carry-all wallets, Bellroy sought to create a phone case that would make it easy for people to go about daily activities, while bringing the quality that it delivers with its wallets to a phone case. The Bellroy phone case is available in two styles—the 1 Card and 3 Card—that will hold either one or three cards at a time.
The introduction of this card-carrying phone case from Bellroy is in line with a move many consumers are making to declutter their wallets, or be rid of them entirely as phones and apps become more capable.
Trend Themes
1. Decluttering Wallets - The trend of decluttering wallets presents an opportunity for companies to create innovative phone cases that can also carry cards.
2. Convergence of Wallets and Phone Cases - The convergence of wallets and phone cases opens up disruptive innovation opportunities for brands to create all-in-one solutions.
3. Quality-focused Phone Accessories - Consumers' increasing demand for high-quality products extends to phone accessories, prompting innovative companies to develop premium phone cases with card-carrying functionality.
Industry Implications
1. Mobile Accessories - The mobile accessories industry can take advantage of the trend of decluttering wallets by creating phone cases that can also hold cards.
2. Fashion and Technology - The convergence of wallets and phone cases provides opportunities for innovative fashion and technology brands to create stylish yet functional accessories.
3. E-commerce - The increasing demand for high-quality phone accessories presents disruptive innovation opportunities for e-commerce platforms to offer premium phone cases with card-carrying functionality.
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