Card Karma Lets You Say Something Sweet on Any Occasion
Armida Ascano — December 29, 2010 — Pop Culture
Card Karma is an awesome website that links Flickr pictures to a customizable card-making app. Everything from memes to stills can be turned into a card with Card Karma, offering the option for an accompanying snippy message.
Most of the featured cards in the Card Karma gallery are super creative and utterly hilarious. I bet yours would be too! Check it out in the gallery and go make one yourself!
Implications - Consumers enjoy the act of making personalized greetings cards because it satiates their desire to have one-of-a-kind items given to and received by them. By differentiating their customized item from their peers', consumers feel their product has more value. Corporations can similarly add sentimental value to their product lines by limiting the number of their wares to ensure exclusivity.
Most of the featured cards in the Card Karma gallery are super creative and utterly hilarious. I bet yours would be too! Check it out in the gallery and go make one yourself!
Implications - Consumers enjoy the act of making personalized greetings cards because it satiates their desire to have one-of-a-kind items given to and received by them. By differentiating their customized item from their peers', consumers feel their product has more value. Corporations can similarly add sentimental value to their product lines by limiting the number of their wares to ensure exclusivity.
Trend Themes
1. Customized E-cards - Opportunity for businesses to tap into the demand for personalized greetings cards by offering customizable options and unique designs.
2. Card-making Apps - Potential for app developers to create card-making apps that provide a seamless user experience in turning personal photos or memes into personalized cards.
3. Sentimental Value - Corporations can add value to their products by limiting the availability or creating limited edition items, appealing to consumers' desire for exclusivity.
Industry Implications
1. E-commerce - Opportunity for e-commerce platforms to offer customized e-cards as a product category, catering to the growing demand for personalized gifts and greetings cards.
2. App Development - App developers can capitalize on the popularity of card-making apps by creating user-friendly platforms that allow users to easily customize and personalize greetings cards.
3. Gift and Stationery - Businesses in the gift and stationery industry can adapt their product offerings to include customized and unique greeting cards, attracting customers who seek one-of-a-kind items.
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