The Fiat C Series 'Per Fare un Albero' Program in Montenapoleone
Robyn Currie — August 12, 2009 — Autos
References: thecoolhunter.net
Taking a stroll down Milan’s infamous Montenapoleone, home to distinguished fashion houses, one will notice something a little amiss. From August 5 to September 30, 20 lifesize fiberglass replicas of the newly relaunched Fiat C will not only be lining the street, but will be acting as tree planters.
Proving that the Italian car giant has a green thumb, Fiat teamed with designer Fabio Novembre for this “Per fare un albero” (Create a tree) program. The designer sees this as a melding for two objects usually vying for urban space, coming together.
Proving that the Italian car giant has a green thumb, Fiat teamed with designer Fabio Novembre for this “Per fare un albero” (Create a tree) program. The designer sees this as a melding for two objects usually vying for urban space, coming together.
Trend Themes
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Industry Implications
1. Automotive - Disruptive innovation opportunities in integrating sustainable design and eco-friendly initiatives into the automotive industry.
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