Hummers Replaced by Smart and Vespa
Going Like Sixty — September 13, 2008 — Autos
References: towbindodge & blogs.wsj
Towbin Dodge, the 'King of Cars,' is switching brands to reflect the changing market. Towbin Dodge will drop the gas-guzzling Hummer line in favor of more diminutive gas-sippers: the Smart micro car and Vespa scooters for their sales arsenal.
Towbin Dodge is the nation's largest Hummer dealer. GM is also trying to get out of the Hummer biz and wants to sell the brand altogether. For a dealer in high-rolling Las Vegas to pull the plug on a gas guzzler is highly unusual--after all, isn't Las Vegas the home of conspicuous consumption?
Towbin Dodge is the nation's largest Hummer dealer. GM is also trying to get out of the Hummer biz and wants to sell the brand altogether. For a dealer in high-rolling Las Vegas to pull the plug on a gas guzzler is highly unusual--after all, isn't Las Vegas the home of conspicuous consumption?
Trend Themes
1. Shift to Greener Alternatives - Opportunity for car dealerships to switch from gas-guzzling vehicles to more eco-friendly options, such as micro cars and scooters.
2. Adoption of Micro Cars - Increasing demand for small and efficient vehicles presents an opportunity for dealerships to stock micro cars.
3. Decline of Gas-guzzlers - Opportunity for car dealerships to adapt to the shift in consumer preferences away from gas-guzzling vehicles.
Industry Implications
1. Automotive Industry - With the decline of gas-guzzlers, the automotive industry can pivot toward developing and producing eco-friendly vehicles.
2. Micro Car Industry - Growing demand for micro cars means the industry can capitalize on the shift in preferences toward smaller, more efficient vehicles.
3. Scooter Industry - With the adoption of Vespa scooters by Towbin Dodge, there is potential for the scooter industry to expand and capture new segments of the market.
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