This Nissan Car Stunt Celebrated International Donut Day in a Unique Way
Laura McQuarrie — June 20, 2016 — Autos
References: prexamples
To contribute to the celebrations of International Donut Day earlier this month, Nissan decided to pitch in with an unusual car stunt—'Decorating Donuts with a Nissan 370Z.'
Nissan's unusual stunt involved setting up a baking rack of 300 donuts and coating the floor with 2,800 pounds of sprinkles. In order to help the toppings get from the floor to the donuts sitting on the baking rack, the 370Z was used to make donut maneuvers and kick up the sprinkles.
The car stunt received much praise, with many making note of their appreciation for the cleverness and creativity that went into brainstorming and executing this offbeat idea. Considering that there are international and national holidays that happen every day, there is ample room for more fun stunts of this kind to be created by any brand.
Nissan's unusual stunt involved setting up a baking rack of 300 donuts and coating the floor with 2,800 pounds of sprinkles. In order to help the toppings get from the floor to the donuts sitting on the baking rack, the 370Z was used to make donut maneuvers and kick up the sprinkles.
The car stunt received much praise, with many making note of their appreciation for the cleverness and creativity that went into brainstorming and executing this offbeat idea. Considering that there are international and national holidays that happen every day, there is ample room for more fun stunts of this kind to be created by any brand.
Trend Themes
1. Interactive Brand Stunts - Brands can engage with their audience by creating interactive and offbeat stunts like Nissan's donut-decorating car.
2. Creative Holiday Celebrations - Companies can think outside the box and create unique holiday celebrations that generate excitement and buzz.
3. Unconventional Advertising Methods - Using unconventional methods, such as using a car to decorate donuts, can capture attention and create memorable advertising moments.
Industry Implications
1. Automotive - The automotive industry can explore unconventional marketing strategies like using their vehicles for unique stunts.
2. Food and Beverage - Restaurants and food brands can create interactive experiences and unique celebrations to promote their products.
3. Advertising and Marketing - Brands and agencies can embrace creativity and innovation to produce disruptive advertising campaigns that stand out in a crowded marketplace.
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