Angela Lowe — November 14, 2006 — Autos
References: usatoday & gushmagazine
Instead of actually paying for high performance vehicles, some people are faking it. They are going to dealers and eBay to buy emblems to embellish their cars' value. Not only do they increase the value of their version, but sometimes even try to disguise their vehicle as another brand. eBay claims to sell 15 000 car emblems a month and although automakers acknowledge the practice, they are not putting a stop to it. Most people can not be this easily tricked as exhaust pipes and wheels do give these hopeful car owners away. (GUSH Magazine)
Trend Themes
1. Fake Luxury Emblems - There is an opportunity for automakers to create their own official car emblem resale marketplaces that offer consumers a legitimate way to upgrade their car's value
2. Rise of Budget Luxury - Businesses can capitalize on this trend by offering high quality, budget-friendly products with luxury branding like designer clothing or affordable luxury vehicles
3. Authenticity Marketing - Companies can tap into this trend by creating brand messaging around authenticity and integrity, highlighting the value of genuine luxury products and experiences
Industry Implications
1. Automotive - Automakers can take advantage of this trend by creating new product lines that cater to budget-conscious consumers who still want the look and feel of luxury vehicles
2. Fashion - Luxury fashion brands can leverage the popularity of this trend by creating affordable designer lines that make premium design accessible to budget-conscious consumers
3. Online Retail - Online marketplaces can create innovative authentication processes that ensure the products being sold are legitimate and provide more stringent protections for buyers against counterfeit goods
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