Zynga Will Offer Free Gaming Content to Amazon Prime Customers
Daniel Johnson — April 29, 2020 — Tech
References: zynga & mobilemarketer
Zynga, the mobile gaming company, now has a promotion where it will dispense free ‘Words With Friends’ features to Amazon Prime customers. Amazon Prime customers will be able to access complimentary items like muster boxes, or tile styles. The free content will be showcased in the popular mobile game, and iOS and Android users can both access the free features.
Zynga also indicated that in the future the company will look to add more features exclusive to Prime customers, through an increased partnership with the e-commerce giant. ‘Words With Friends’ is also one of the most popular mobile games, which will allow Amazon to incentivize players to sign up for the e-commerce service.
Image Credit: Zynga
Zynga also indicated that in the future the company will look to add more features exclusive to Prime customers, through an increased partnership with the e-commerce giant. ‘Words With Friends’ is also one of the most popular mobile games, which will allow Amazon to incentivize players to sign up for the e-commerce service.
Image Credit: Zynga
Trend Themes
1. Mobile Gaming Promotions - The trend of offering free gaming content to mobile gamers through promotional partnerships presents disruptive innovation opportunities for game developers and e-commerce platforms alike.
2. Exclusive Features for Prime Customers - The trend of providing exclusive features to Amazon Prime customers within popular mobile games opens up disruptive innovation opportunities for game developers to leverage the large and loyal Prime customer base.
3. Increased Partnership with E-commerce Giants - The trend of forming stronger partnerships between mobile game developers and e-commerce giants, like Zynga and Amazon, offers disruptive innovation opportunities to enhance customer experiences and drive user acquisition for both industries.
Industry Implications
1. Mobile Gaming - The mobile gaming industry has the potential to disrupt the landscape of traditional promotional strategies by leveraging partnerships with e-commerce platforms to offer exclusive content and incentives to players.
2. E-commerce - E-commerce companies can explore disruptive innovation opportunities by collaborating with mobile game developers to offer exclusive features and incentives to their customer base, potentially driving engagement and sales.
3. Tech Partnerships - The trend of increased collaborations between tech companies, such as Zynga and Amazon, presents disruptive innovation opportunities for both the mobile gaming and e-commerce industries to create mutually beneficial partnerships and tap into new customer segments.
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