Capify Snapbacks Connect You to the Web
leewashington — February 27, 2013 — Tech
References: kickstarter
A commonly sited craze is that of "the internet of things," whereby unexpected products, like baseball caps, become increasingly connected to the Web; this can be observed with the recently launched product 'Capify.' This web-enabled apparel is currently seeking funding via the crowd-sourced funding website Kick Starter.
The caps incorporate a near-field communication tag sewn into the lining that can be read with a smartphone. The content revealed when the tag is scanned can be specified by the wearer via a web interface -- it can be anything from a social media profile to any website or favorite music video.
This not only adds an extra element of novelty to clothing, but a layer of convenience. The idea is to enhance your on-the-go web surfing.
The caps incorporate a near-field communication tag sewn into the lining that can be read with a smartphone. The content revealed when the tag is scanned can be specified by the wearer via a web interface -- it can be anything from a social media profile to any website or favorite music video.
This not only adds an extra element of novelty to clothing, but a layer of convenience. The idea is to enhance your on-the-go web surfing.
Trend Themes
1. Internet-enabled Apparel - Disruptive innovation opportunity: Develop and market clothing items with embedded technology for connectivity and personalized content.
2. Near-field Communication Integration - Disruptive innovation opportunity: Explore integrating NFC technology into various products to enable easy access to digital information and personalized experiences.
3. Crowd-sourced Funding for Wearable Tech - Disruptive innovation opportunity: Tap into crowd-funding platforms to support the development and launch of innovative wearable tech products.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Fashion brands can incorporate internet-enabled technology into their products to offer unique digital experiences and enhance convenience for customers.
2. Technology Industry - Disruptive innovation opportunity: Tech companies can explore opportunities to integrate NFC technology into various consumer products for seamless digital interactions.
3. Crowd-funding Industry - Disruptive innovation opportunity: Crowd-funding platforms can focus on supporting the development and launch of wearable tech products that offer unique and connected experiences for users.
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